Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.
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Analyzing Google’s May 5th Livestream Event Updates
On May 5th, Google Adwords had a product event and it should come as no surprise to digital marketers that mobile was the biggest topic on the agenda.
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AdWords Livestream To Announce Latest Mobile Innovations
Tune in Tuesday, May 5th, as Vice President of Product Management at AdWords hosts a livestream focused on delivering new innovations. We will be live blogging!
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Important URL Updates Coming To Bing Ads
Bing Ads is working to ensure that campaign management is both seamless and efficient between itself and Google AdWords. Find out more.
Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers.
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Identifying Your Ideal Customer Through Persona Analysis
Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.
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Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
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7 Questions You Should Be Asking About New AdWords URLs
Changes to AdWords are nothing new coming out of the Google camp, but it’s a pretty mixed bag with positive and not so positive changes.
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Website Down? 2 Easy Ways to Combat Wasted Spend
Your website is down – for some reason this always occurs at inconvenient times such as at night, on the weekends, or when you’re having a crazy day and are too busy to notice. Upon your discovery you frantically race around...
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New Upgraded URLs for Faster and Easier URL Tracking
Constant connectivity has increased the ways that people engage with your business. Google is introducing new Upgraded URLs to provide an easier way to manage and track important information.
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Know The Differences Between Facebook and Google Ads And When You Should Use Each
It’s helpful to know the key differences between Google and Facebook Ads so you can leverage each platform to get the best results for your business.
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Simplifying Remarketing With Google Analytics Instant Activation
To help make it easier for advertisers to reach their most qualified customers, Google has enabled remarketing with a single toggle. Read to find out more!
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