Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because...
Continue Reading How to Stop Wasting AdWords Spend In Just 3 Clicks
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
Continue Reading An Explanation Of The AdWords Conversion Optimizer Tool
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.
Continue Reading Learn How To Fight Click And Conversion Fraud
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories.
Continue Reading Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
Adwords VP hosts and end of the year lifestream with big announcements.
With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results.
Continue Reading How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
Continue Reading Win the Mobile Bid Battle with 3 Easy Excel Reports
Google has stated that in the coming weeks reporting will be able to be seen through the Ad Extensions tab.
Continue Reading New Reporting for Dynamic Sitelinks Coming to AdWords
I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...
Continue Reading Managing an Education PPC Account. What You Need to Know
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
Continue Reading Excel Correlation, Causation, and Optimization
Upon inheriting a PPC account, I identify three areas that are underperforming and what fixes can be made to improve performance quickly.
Continue Reading Tips for Getting Results with an Inherited PPC Account
The liberal arts curriculum was designed to give its students a comprehensive understanding of the world. Today, the digital industry advertising should be a part of that.
Continue Reading Digital Advertising is Becoming a Liberal Art
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