I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search.
Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
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Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the...
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Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
There are three ways to manage PPC programs - each with its own set of strategies and tactics as well as pros and cons.
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Get Proactive And Reactive With Your Keyword Research
Keywords are the fundamental building blocks of any paid search account. It is crucial that you continue to find and develop new keywords so your account can grow.
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What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program.
Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keyword strategy.
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What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading.
Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
In this article we’ll explain why we are actually excited for Google’s announcement that they are providing call tracking for AdWords.
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Show Don’t Tell: High-Impact PPC Storytelling
Wanna know what’s better than delivering good news to a client? Squeezing every last drop of impact out of that delivery. Easier said than done, right? Well, not really.
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4 Plug and Play Adwords Scripts For Keywords, Display, CPA, and Account Alerts!
For most aspiring guitarists, Guitar Hero is about as close as they’ll every get to playing the guitar. Instead of spending loads of time learning sheet music and practicing all you have to do is select your favorite song, plug...
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Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales.
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