When it comes to preparing PPC budgets, there are a zillion things to think about. Business are just way more complicated than they used to be – now you have to decide how to split up your budget between multiple brands and products, how much you should put into a lead gen campaign, how to allocate between social, search and Amazon, and try to predict the unexpected events that will happen throughout the year.
You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare. Join Hanapin’s Jeff Allen and Acquisio’s Marc Poirier as they discuss what it takes to create a successful budget and give you solutions so that your 2019 budget season isn’t a nightmare.
You’ll learn:
- The most popular pain points with budgeting, and how to solve them
- All about zero-based budgeting
- How to master your budget for even the most complex businesses
