Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Are you prepared for all aspects of the program including goals, budgeting, measuring, and implementing?
If not, its time to get all your ducks in a row. You don’t want any major set-ups once you’ve got the ball rolling. So before you get started, take some time to read this whitepaper on the exploration of 10 questions you should be asking or considering when building out your program.
In this Whitepaper we’ll discuss:
- Why it is important to have established goals
- Popular ways to measure PPC performance
- Tips on managing various networks and cross-channel devices
- Ways to manage your program and the pros and cons of each
