Metaverse is taking the world of virtual reality to unimaginable heights. It’s a whole new world, after all. And with that, not just entertainment but the future of marketing is here too. Metaverse marketing techniques allow marketers to explore new frontiers to deliver the ultimate immersive brand experience.
With metaverse marketing, you can promote your brand digitally in a way that’s never been done before. You get to target your audience like PPC marketing but can put those ads up on billboards inside the metaverse like traditional marketing.
Grayscale Research predicts that by 2030, the metaverse market size will be more than $1 trillion. The report also says that advertising forms over 40% of the total addressable market on the metaverse.
So, it’s clear that marketing is going to be big in the metaverse, which makes it important to get on the bandwagon sooner than later. But as complex as it is, the metaverse can be overwhelming.
To help you get started well, I’m sharing 6 metaverse marketing techniques you can consider for your business in 2022.
Let’s take a look.
What is Metaverse?
Metaverse is exciting. But what is it really?
The word means “beyond the universe.” Metaverse technology is a combination of multiple innovative technologies like artificial intelligence, augmented reality, virtual reality, the Internet of Things (IoT), and 5G.
It consists of several elements, as you can see in the image below.
In simple words, it’s a 3D virtual world that delivers a fully-immersive media experience. Think of it as a digital world that you can experience on your gadgets.
From a marketer’s perspective, a whole new and advanced dimension can be added to advertising by exploring metaverse marketing techniques.
6 Metaverse Marketing Techniques to Deliver Ultimate Brand Experience
As an entrepreneur, if you want to get your business future-ready, it’s important to consider including metaverse marketing techniques into your strategy mix.
Take a look at these top 6 metaverse marketing techniques you can adopt in 2022 to get ahead of your competition.
1. Replicate Real-Life Marketing in Metaverse
The introduction of the metaverse doesn’t mean that your real-life marketing strategies become redundant. In fact, many metaverse marketing techniques are based on the most successful techniques that you and I already use.
If you learn to successfully replicate your real-life marketing strategy in the metaverse, you can surely achieve the same brand awareness and engagement. In fact, you can get targeted advertising while getting the complete attention of your target audience.
And the best part is that you don’t even need to change your tech stack for it. You could still use the same lead generation software or keyword research tools to create and manage ads for the metaverse.
2. Consider Creating Metaverse Brand Assets
To engage users and deliver unique experiences, businesses need to invest in creating a brand identity on social media and other digital platforms.
And you can do that in the metaverse too.
One of the top metaverse marketing techniques is to create distinct metaverse brand assets to drive brand awareness and distinguish your brand from others.
Non-Fungible Tokens or NFTs, badges, collector coins, and so on can all be used to support your brand identity on the metaverse. In fact, you could even open your brand outlets in the metaverse to build your presence there.
Take a look at some of the cool NFTs Coca-Cola created for its metaverse fans.
Remember, when you are creating NFTs, make sure that they are something your audiences will cherish.
3. Incorporate Gaming into Your Strategy
In its most basic form, the metaverse is a virtual reality game. The excitement that gaming renders is unmatched, and an element of the same excitement can be induced into your metaverse marketing strategy too.
One of the most effective metaverse marketing techniques you should consider is to create mini-games within the metaverse to grab the attention of your audience. Whether you are a fashion brand, sports brand, or something else, you can use a series of metaverse games to engage your visitors.
These could include things like football, fashion shows, cooking games, and so much more. Think of it as a game within the game.
You can incentivize users with points, gaming cards, or brand assets to have them come back to play the next level of games and stay connected with your brand.
4. Create Live Immersive Environments
Your metaverse marketing strategies should not be limited to preset scenes. You can go ahead and create highly immersive live environments where users can interact with your brand and each other in real time.
You should consider hosting events, concerts, hangouts, live video shopping events, and parties in the metaverse.
When planned thoughtfully, these can deliver the same degree of fun and socialization that people experience in the real world.
Such metaverse live events can draw a lot of following, gaining visibility and even sales for your business.
5. Sell Digital Products for Metaverse Avatars
Here’s one of the top metaverse marketing strategies that several brands are already using to generate revenue. To exist in the metaverse, users create their digital avatars, and they would love to customize them in various ways.
Brands can cash in on this opportunity by creating digital products for their avatars and generating revenue from them. You can even come up with creative ways for partner marketing and influencer marketing to promote your products in the metaverse. For instance, you could work with an influencer and have them try out your apparel in the metaverse.
And the best part?
You can create any kind of digital product, right from accessories to apparel and much more. And for the payment, you can generate QR codes that avatars can scan to make a payment, just like they do in the real world.
Nike recently purchased RTFKT Studios, a digital merchandise company. They are now creating and selling digital products for avatars and generating sales for the company.
Are You Ready to Explore Metaverse Marketing Techniques for Your Business?
We are living in an era where technology is evolving rapidly. Be it AI tools for digital marketing or metaverse, the advancement is phenomenal.
And while metaverse is becoming increasingly popular among users, it’s also a great avenue to promote your business in a virtual world just like you’d do in the real world.
If you are looking to get ahead of your competitors, you should consider the metaverse marketing techniques discussed above. Go ahead and try out these techniques to create unparalleled brand experiences for your audiences. An exciting world awaits you.
