Working with an agency that specializes in all things paid search marketing can give your business the edge you need to succeed. Choosing an agency that can maintain, as well as expand your account over time based on your company’s goals, is vital to your success in the digital marketing world. That’s why we, along with our own technology partners, have compiled this toolkit stuffed full of tips, checklists, and whitepapers to help guide you in the process of finding the best PPC agency for you.
Presented by Acquisio, Optimizely, and Hanapin Marketing, this toolkit includes NINE whitepapers and guides on choosing a PPC agency and different solutions available, FOUR blog posts on the benefits of technology at an agency, and TWO webinar recordings! It’s all the essentials you need to find the right PPC agency for you!
This toolkit contains:
- Whitepaper on why you should hire an agency to manage your PPC accounts
Lays out situations that warrant an agency’s help and five main reasons why you should hire one - Step-by-step guide on choosing the right PPC agency
A helpful guide on all the steps you should go through in your process - Reference guide for 27 signs you need a new agency
Is your current agency throwing out these red flags? - Whitepaper on how to build a healthy agency relationship
What to provide, look for, and maintain to keep a healthy relationship with your agency - List of 10 key traits found in the perfect PPC account manager
Identifies and discusses in detail the 10 key traits that make up the perfect account manager - List of 12 PPC agency solutions you may not know about
There are more solutions available for your company than just full-time management - Checklist on 10 questions to ask when building your PPC program
A list of important questions you should ask or consider when building or expanding your program - Whitepaper on using an agency to support (not replace) your in-house PPC team
Situations on how you can use an agency to enhance your current in-house team - List of Nine Questions To Ask when choosing an SEM agency
Recommended questions to ask by Acquisio when searching for an agency - Blog Post from Acquisio on making a case for automated optimization
Acquisio discusses the importance of bid management - Three blog posts from Optimizely on A/B testing
The posts outline the importance of A/B testing and why your company should be doing it - Webinar: 10 Ways Agencies & In-House Teams Can Work Together
Presented by Hanapin and Cabela’s, experts discuss the unique ways agencies and brands can work together - Webinar: Questions To Ask Before Handing Over Your PPC Account
Hanapin’s President and Senior Digital Advisor discuss what you should be asking before switching your PPC account
