For most companies, having a successful PPC (pay-per- click) search advertising strategy is critical. There are thousands of businesses in the U.S. alone where it’s the only marketing they do. With so much at stake, marketers must be able to accurately track PPC ad activity to optimize performance. Most companies are able to do this for online conversions like web form downloads, but what happens if a lead picks up the phone and calls you?
Presented by Hanapin Marketing and DialogTech, this guide introduces you to call tracking and explains how call tracking can benefit your PPC marketing. The guide also includes tips on how to use call tracking data to optimize your PPC search ad campaigns.
In this Whitepaper we’ll discuss:
- What call tracking is and why it matters
- When you need call tracking for PPC and when you might not
- Metrics to watch to optimize your campaigns
- Tracking phone leads through the sales cycle
