It should come as no surprise to you that mobile strategy is imperative to the overall health of your PPC account.
In a study done by Google, 88% of conversions triggered by a mobile search happened within 5 hours of performing the search. 55% within one hour. Mobile strategy is about being in the moment with your target audience. It is about being quick and efficient. It is about solving problems and answering questions. In this whitepaper, we will take a look at ad copy as it relates to mobile strategy and uncover some useful tips to boost performance on mobile.
In this whitepaper, we’ll discuss valuable tips like:
- Why ad device preference matters
- What it means to have ‘mobile-optimized’ ad copy
- How to use display URLs to your advantage
- Why you shouldn’t take anything at face value
