Global Product Manager, Search Marketing handling the product roadmap for all of Groupon’s SEM product, operations & engineering initiatives. Has implemented multiple features through experimentation that has lead to rev gains upward of 25%. Subject Matter Expert on Text Ad & Product Ad based SEM tactics. Been with Groupon for about 3 years. Prior to which, I did consulting work for Bing Search Ads. I have some background in Supply Chain Consulting with McDonalds as well. My master’s degree has been in industrial engineering with a focus on optimization from UMich Ann Arbor and undergraduate degree in Production Engineering from NIT, India.