Cassie Allinger

In this engaging and practical presentation, Cassie tackles a critical challenge for early-career marketers: transforming overwhelming data into actionable insights.

She clarifies the crucial distinction between metrics and KPIs and shows you step-by-step how to visualize that data in easy, automated dashboards.

Attendees will leave confident in their ability to streamline reporting operations, uncover valuable insights, craft impactful data-driven stories and ultimately make more effective marketing decisions.