Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011

The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it’s no surprise that we’re thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia Coover goes over them in this week’s Whaddya’know Wednesdays vlog. Check out the links below to read the articles she’s talking about!

5.

• Top vs. Side Segmenting and Bidding
  • https://www.www.ppchero.com/new-in-adwords-top-vs-side-ad-performance-segmentation/
  • https://www.www.ppchero.com/google-introduces-top-of-page-bid-estimates-in-adwords/
• Site Links
  • https://www.www.ppchero.com/google-expands-search-sitelinks%e2%80%94coming-to-ppc-next/
  • https://www.www.ppchero.com/ad-sitelinks-%e2%80%93-more-than-meets-the-eye/
• Targeting Options in adCenter
  • https://www.www.ppchero.com/adcenter-releases-more-site-targeting-options-for-content-ads/
  • https://www.www.ppchero.com/microsoft-adcenter-radius-targeting-is-a-go/
  • and google – https://www.www.ppchero.com/location-targeting-in-adwords-gets-revamped/

4.

• https://www.www.ppchero.com/google-analytics-now-accessible-by-multiple-adwords-accounts/
• https://www.www.ppchero.com/google-analytics-changing-how-sessions-are-defined/
• https://www.www.ppchero.com/google-introduces-premium-analytics/

3.

• Interest Category Targeting
  • https://www.www.ppchero.com/adwords-interest-categories-now-available-to-all-advertisers/
• Keywords Make Their Début
  • https://www.www.ppchero.com/keywords-make-their-display-network-comeback/

2.

• https://www.www.ppchero.com/newest-developments-for-the-google-display-network/
• https://www.www.ppchero.com/quick-guide-to-analytics-multi-channel-funnels/

1.

• https://www.www.ppchero.com/guide-to-adcenters-new-user-interface/

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