Facebook's Partner Categories: The Complete List (So Far)

Facebook has actually been trying over the past six months or so, which has been so tremendous for us advertisers. (I wonder if it has anything to do with this.) One of the more prominent of Facebook’s new options for marketers is the release of partner categories in April of 2013, which uses third party data to create new categories for targeting. This powerful new feature gives advertisers a ton of new ways to target people (and not merely users) on Facebook. As of the release, Facebook had over 500 partner categories (all of which are located in the Power Editor). They are currently working with three partners and their custom categories: Acxiom, Datalogix and Epsilon.

In trying to pitch these new categories to my clients I’ve wanted to provide a full list for reference. Up to now, I’ve been unsuccessful in my quest to find such a list. So, as a public service (which is really more of a personal service that the Internet as a whole may find useful), I’ve created just that list.

As of June 8th, 2013, these are all of Facebook’s partner categories. Before you scroll down and see just how targeted you can now get, know that these lists and audience sizes are always changing. Some of the audience sizes increased twenty-fold in the past week, so beware of seismic shifts should you choose to target using them.

And without further ado…

(Targeting –> Audience Size as of 6/8/2013)

Acxiom

Demographic
- Home
  - Dwelling Type
    - Single-Family Dwelling Unit –> 85,750,200
    - Multiple Family Dwelling Unit –>16,015,500
  - Home Market Value
    - $1,000,000 –>1,052,100
    - $100,000 –> 29,181,500
    - $100,000-$250,000 –> 45,825,400
    - $250,000-$500,000 –> 20,342,400
    - $500,000-$750,000 –> 5,498,200
    - $750,000-$1,000,000 –> 2,196,900
  - Home Owner
    - Home Owner (All) –> 71,640,300
    - Recent Buyer –> 649,500
    - Recent Mortgage Buyer –> 1,920,500
  - Length of Residence
    - 2 years and unde –> 16,018,000
    - 3-5 years –> 16,185,000
    - 6-8 years –> 16,105,100
    - 9-12 years –> 15,102,300
    - Greater than 12 years –> 41,176,700
  - Renter –> 31,954,900
- Household Size
  - 1 –> 28,320,500
  - 2 –> 22,819,700
  - 3 –> 19,557,800
  - 4 –> 14,967,600
  - 5 –> 9,660,400
  - 6 –> 9,367,700
Financials
- Bank Card –> 73,363,800
- Credit Card User
  - Gas, Dept. Store and/or Retail Card –> 61,156,200
  - Premium Card –> 21,227,800
  - Travel & Entertainment Card –> 7,577,900
  - Unknown Type –> 69,236,600
  - Upscale Dept. Store –> 36,686,300
- Investors
  - Highly likely investor –> 11,404,100
  - Likely investor –> 10,985,800
- Spending Method
  - Primarily Cash –> 24,436,400
  - Primarily Credit Cards –> 27,195,800
- Job Role
  - Administration/Managerial –> 5,596,000
  - Clerical/White Collar –> 9,996,000
  - Craftsman/Blue Collar –> 7,979,300
  - Educator –> 323,500
  - Farmer –> 312,500
  - Financial Professional –> 895,200
  - Homemaker –> 4,449,600
  - Legal Professional –> 165,300
  - Medical Professional –> 3,302,500
  - Military –> 294,700
  - Professional/Technical –> 11,671,200
  - Religious –> 43,200
  - Retired –> 2,739,600
  - Sales/Service –> 2,059,400
  - Self-Employed –> 1,586,300
  - Student –> 1,290,700
- Purchase
  - Financial Services
    - Banking –> 27,865,500
  - Gas Station –> 8,773,500
  - Standard Retail
    - High Volume/Low End Dept. Store Buyers –> 10,562,500
    - Main Street Retail –> 9,478,000
    - Standard Retail –> 39,294,100
  - Standard Specialty
    - Computer/Electronics Buyers –> 4,527,600
    - Home Improvement –> 3,655,600
    - Home Office Supply Purchases –> 2,797,300
    - Specialty Apparel –> 9,140,000
    - Specialty Other –> 9,954,000
  - Upscale
    - High End Retail Buyers –> 13,011,600
    - Travel/Personal Services –> 9,342,700
- Vehicle
  - Purchase Propensity
    - Brand
      - Likely to Buy a New Acura –> 22,767,500
      - Likely to Buy a New Audi –> 21,273,000
      - Likely to Buy a New BMW –> 25,667,000
      - Likely to Buy a New Buick –> 25,715,200
      - Likely to Buy a New Cadillac –> 18,603,700
      - Likely to Buy a New Chevrolet –> 46,186,700
      - Likely to Buy a New Chrysler –> 36,901,400
      - Likely to Buy a New Dodge –> 46,122,500
      - Likely to Buy a New Ford –> 45,695,400
      - Likely to Buy a New GMC –> 33,986,600
      - Likely to Buy a New Honda –> 37,521,100
      - Likely to Buy a New Hyundai –> 36,973,300
      - Likely to Buy a New Infiniti –> 23,072,100
      - Likely to Buy a New Jeep –> 31,902,200
      - Likely to Buy a New Kia –> 51,534,800
      - Likely to Buy a New Land Rover –> 25,271,900
      - Likely to Buy a New Lexus –> 19,870,000
      - Likely to Buy a New Lincoln –> 24,282,800
      - Likely to Buy a New Mazda –> 34,468,000
      - Likely to Buy a New Mercedes-Benz –> 23,738,800
      - Likely to Buy a New MINI –> 29,132,700
      - Likely to Buy a New Nissan –> 50,332,900
      - Likely to Buy a New Scion –> 39,447,200
      - Likely to Buy a New Subaru –> 26,788,800
      - Likely to Buy a New Toyota –> 40,877,200
      - Likely to Buy a New Volkswagen –> 31,091,000
    - Type
      - Likely to Buy a New Compact Pickup –> 42,384,300
      - Likely to Buy a New Compact SUV –> 26,866,100
      - Likely to Buy a New Compact Van –> 33,200,500
      - Likely to Buy a New Entry Compact Car –> 56,065,800
      - Likely to Buy a New Entry Luxury Car –> 21,864,400
      - Likely to Buy a New Entry Mid-size car –> 42,078,100
      - Likely to Buy a New Entry Sports Car –> 40,637,300
      - Likely to Buy a New Full-size Car –> 36,704,500
      - Likely to Buy a New Full-size SUV –> 28,312,300
      - Likely to Buy a New Full-size Van –> 49,501,500
      - Likely to Buy a New Heavy Duty Pickup –> 40,000,100
      - Likely to Buy a New Light Duty Pickup –> 40,044,800
      - Likely to Buy a New Luxury Pickup –> 25,188,200
      - Likely to Buy a New Luxury Sports Car –> 27,767,900
      - Likely to Buy a New Luxury SUV –> 15,726,700
      - Likely to Buy a New Mid Luxury Car –> 19,485,600
      - Likely to Buy a New Mid-size SUV –> 19,402,300
      - Likely to Buy a New Premium Compact Car –> 51,285,800
      - Likely to Buy a New Premium Luxury Car –> 29,948,900
      - Likely to Buy a New Premium Mid-size Car –> 44,659,800
      - Likely to Buy a New Vehicle –> 25,458,000
Datalogix
- DLX Auto powered by Polk
  - Aftermarket
    - Auto Parts Buyer –> 29,582,700
    - Auto Service Buyer –> 20,667,500
    - Vehicle Purchase 0-6 mos ago –> 8,623,600
    - Vehicle Purchase 13-24 mos ago –> 8,895,600
    - Vehicle Purchase 25-36 mos ago –> 5,437,600
    - Vehicle Purchase 37-48 mos ago –> 3,885,500
    - Vehicle Purchase 7-12 mos ago –> 6,140,400
    - Vehicle Purchase over 48 mos ago –> 12,695,900
  - In Market
    - Body Style
      - Crossover Vehicle –> 7,926,900
      - Entry/Economy/Compact –> 5,841,100
      - Full-Size Sedan –> 4,246,000
      - Full-Size SUV –> 4,695,700
      - Hybrid/Alt. Fuel –> 4,271,900
      - Luxury Sedan –> 2,526,800
      - Luxury SUV –> 2,611,200
      - Midsize Car –> 8,505,800
      - Minivan –> 5,573,000
      - Pickup Truck –> 9,628,700
      - Small/Midsize SUV –> 10,913,800
      - Sports Car/Convertible –> 7,304,500
    - Commercial Truck Owners –> 17,865,900
    - Lease Affinity –> 598,500
    - Make
      - Acura –> 114,700
      - Audi –> 67,300
      - BMW –> 167,600
      - Buick –> 84,900
      - Cadillac –> 65,900
      - Chevy Car –> 817,800
      - Chevy Truck –> 1,707,200
      - Chrysler –> 305,800
      - Dodge Car –> 185,300
      - Dodge Truck –> 839,400
      - Ford Car –> 864,400
      - Ford Truck –> 1,914,100
      - GMC –> 192,300
      - Honda –> 942,000
      - Hyundai –> 530,200
      - Infiniti –> 63,800
      - Jaguar –> 11,900
      - Jeep –> 204,500
      - Kia –> 201,600
      - Land Rover –> 38,300
      - Lexus –> 182,700
      - Lincoln –> 41,400
      - Mazda –> 125,800
      - Mercedes-Benz –> 151,800
      - MINI –> 30,900
      - Mitsubishi –> 47,500
      - Nissan –> 461,100
      - Porsche –> 24,600
      - Subaru –> 203,600
      - Toyota –> 1,238,100
      - Volkswagen –> 238,400
      - Volvo –> 63,700
    - New –> 9,680,600
    - New Or Used –> 12,781,100
    - Used –> 3,181,500
    - Used
      - Body Style
        
        Alt fuel –> 6,569,200
        
        Crossover Vehicle –> 8,221,900
        
        Entry/Economy/Compact –> 1,382,000
        
        Full-Size Sedan –> 6,922,600
        
        Full-Size SUV –> 1,085,100
        
        Luxury Sedan –> 825,300
        
        Luxury SUV –> 4,864,500
        
        Midsize Car –> 2,898,800
        
        Minivan –> 1,472,800
        
        Pickup Truck –> 3,048,500
        
        Small/Midsize SUV –> 896,000
        
        Sports Car/Convertible –> 1,085,100
      - Make
        
        Acura –> 65,200
        
        Audi –> 32,100
        
        BMW –> 90,000
        
        Buick –> 131,400
        
        Cadillac –> 66,200
        
        Chevy Car –> 386,800
        
        Chevy Truck –> 766,000
        
        Chrysler –> 231,400
        
        Dodge Car –> 134,700
        
        Dodge Truck –> 423,700
        
        Ford Car –> 346,400
        
        Ford Truck –> 806,800
        
        GMC –> 222,200
        
        Honda –> 353,700
        
        HUMMER –> 9,500
        
        Hyundai –> 149,700
        
        Infiniti –> 13,900
        
        Isuzu –> 18,200
        
        Jaguar –> 5,300
        
        Jeep –> 250,700
        
        Kia –> 138,500
        
        Land Rover –> 12,900
        
        Lexus –> 83,700
        
        Lincoln –> 50,900
        
        Mazda –> 105,700
        
        Mercedes-Benz –> 78,800
        
        Mercury –> 112,400
        
        MINI –> 14,300
        
        Mitsubishi –> 68,400
        
        Nissan –> 283,000
        
        Pontiac –> 246,800
        
        Porsche –> 5,300
        
        Saab –> 13,100
        
        Saturn –> 93,400
        
        Subaru –> 68,400
        
        Suzuki –> 26,400
        
        Toyota –> 500,500
        
        Volkswagen –> 39,700
        
        Volvo –> 18,100
  - Motorcycle
    - Bought new –> 1,425,000
    - Bought Used –> 2,842,800
    - Motorcycle Owner –> 11,911,500
    - Owner
      - All-Terrain Vehicle –> 964,000
      - BMW –> 79,100
      - Domestic –> 1,385,400
      - Foreign –> 3,518,400
      - Harley –> 1,402,400
      - Honda –> 1,334,400
      - Kawasaki –> 564,300
      - Less than 600 Cubic centimeters (cc) –> 1,702,900
      - Mini Bike/Moped/Scooter –> 199,800
      - Off-Road/Trail/Dirt Bike –> 447,800
      - Over 600 cubic centimeters (cc) –> 3,353,000
      - Polaris –> 281,700
      - Road/Street Bike –> 3,273,500
      - Suzuki –> 559,100
      - Yamaha –> 867,500
    - Purchased
      - 0-6 mos ago –> 414,700
      - 13-24 mos ago –> 470,600
      - 25-36 mos ago –> 405,500
      - 37-48 mos ago –> 424,600
      - 7-12 mos ago –> 204,200
      - Over 49 mos ago –> 1,750,400
  - Near Market
    - All Near Market –> 12,564,500
    - Body Style
      - Alternative Fuel –> 2,674,600
      - Crossover –> 4,195400
      - Entry/Economy/Compact –> 3,530,800
      - Full-Size Sedan –> 2,597,800
      - Full-Size SUV –> 4,028,700
      - Luxury Sedan –> 3,090,000
      - Luxury SUV –> 1,435,100
      - Midsize Car –> 4,372,500
      - Minivan –> 2,419,300
      - Pickup Truck –> 2,602,500
      - Small/Mid-size SUV –> 3,301,300
      - Sports Car/Convertible –> 2,740,200
    - New Vehicles –> 4,553,700
  - Vehicle Owners
    - Body Style
      - Crossover Vehicle –> 4,297,400
      - Entry/Economy/Compact –> 12,425,800
      - Full-Size Sedan –> 30,960,700
      - Full-Size SUV –> 5,057,300
      - Hybrid/Alternative Fuel –> 6,050,500
      - Luxury Sedan –> 7,486,700
      - Midsize Car –> 18,589,800
      - Minivan –> 6,154,600
      - Pickup Truck –> 17,182,900
      - Small/Mid-size SUV –> 1,394,900
      - Sports Car/Convertible –> 5,132,400
    - Make
      - Acura –> 878,200
      - Audi –> 410,200
      - BMW –> 1,117,400
      - Buick –> 1,940,900
      - Cadillac –> 1,037,000
      - Chevrolet Car –> 4,956,600
      - Chevrolet Truck –> 9,293,600
      - Chrysler –> 11,992,200
      - Dodge Car –> 1,603,500
      - Dodge Truck –> 5,065,600
      - Ford Car –> 4,651,200
      - Ford Truck –> 10,223,900
      - GMC –> 3,082,100
      - Honda –> 6,789,800
      - HUMMER –> 96,500
      - Hyundai –> 1,880,900
      - Infiniti –> 481,900
      - Isuzu –> 291,400
      - Jaguar –> 150,00
      - Jeep –> 3,136,700
      - Kia –> 1,324,000
      - Land Rover –> 166,500
      - Lexus –> 1,080,600
      - Lincoln –> 728,600
      - Mazda –> 1,633,200
      - Mercedes –> 984,400
      - Mercury –> 1,389,700
      - MINI –> 115,300
      - Mitsubishi –> 904,600
      - Nissan –> 4,365,500
      - Pontiac –> 2,677,900
      - Porsche –> 138,200
      - Saab –> 193,700
      - Saturn –> 1,227,100
      - Subaru –> 1,238,000
      - Suzuki –> 335,600
      - Volkswagen –> 1,492,000
      - Volvo –> 662,700
  - Vehicle Price or Age
    - Vehicle Age
      - 0-1 Years Old –> 6,481,700
      - 11-15 Years Old –> 21,942,000
      - 16-20 Years Old –> 10,673,600
      - 2 Years Old –> 3,961,100
      - 21 Years of Older –> 6,733,400
      - 3 Years Old –> 3,925,000
      - 4-5 Years Old –> 13,144,100
      - 6-10 Years Old –> 29,933,700
    - Vehicle Price
      - $20k to $30k –> 22,028,400
      - $30k to $40k –> 2,160,000
      - $40k to $50k –> 1,720,200
      - $50k to $75k –> 883,900
      - <$20k –> 37,024,300
      - Over $75k –> 119,100
- DLX CPG
  - Bakery Buyers –> 1,314,800
  - Baking & Cooking Supplies Buyers
    - Baking –> 14,284,400
    - Spices –> 13,705,600
  - Beverage Buyers
    - Bottled Water –> 11,955,900
    - Carbonated Beverages –> 22,260,600
    - Coffee –> 18,595,500
    - Coffee: K-Cup –> 5,802,100
    - Diet Carbonated –> 19,473,000
    - Energy Drinks –> 8,405,900
    - Hot Tea –> 9,308,100
    - Iced Tea/Lemonade –> 12,22,100
    - Juice –> 16,063,400
    - Non-Dairy Milk –> 12,964,700
    - Sports Drinks –> 12,893,500
  - Cereal Buyers
    - Children’s Cereals –> 13,348,200
    - Fiber Cereals –> 9,552,800
    - Hot Cereals –> 10,507,000
  - Children’s Food & Product Buyers
    - Baby Food & Products –> 10,090,700
    - Children’s Food –> 20,384,900
    - Children’s Food & Product Buyers –> 19,438,200
  - Condiments and Dressings Buyers
    - Condiments –> 17,497,200
    - Salad Dressings –> 16,092,000
  - Dairy & Egg Buyers
    - Cheese –> 18,524,300
    - Eggs –> 21,740,400
    - Milk –> 18,805,400
    - Yogurt –> 11,078,700
  - Frozen Food Buyers
    - Frozen Entrees –> 16,405,100
    - Frozen Meats & Seafood –> 15,258,700
    - Frozen Vegetables –> 16,631,300
    - Ice Cream & Novelties –> 13,852,400
  - Gift & Party Supplies Buyers –> 522,600
  - Grocery Spending Behavior
    - Premium Brand Buyers –> 20,316,300
    - Top Grocery Spenders –> 17,544,500
  - Health and Beauty Buyers
    - Allergy Relief –> 10,398,600
    - Cosmetics –> 9,677,300
    - Cough & Cold Relief –> 11,324,700
    - Hair Care –> 18,271,700
    - Sun Care –> 9,168,600
    - Vitamins –> 8,009,900
  - Health Food Buyers
    - Diet Foods –> 10,038,800
    - Fresh Produce –> 14,877,900
    - Low-Fat Foods –> 18,325,600
    - Natural & Organics –> 15,605,600
  - Household Supplies Buyers
    - Cleaning Supplies –> 20,097,000
    - Food Storage –> 13,464,700
    - Green/Natural –> 5,224,400
    - Laundry Supplies –> 12,255,100
  - Meat & Seafood Buyers
    - Meat –> 20,517,900
    - Seafood –> 12,593,800
  - Pet Care Buyers
    - Cat Food and Products –> 12,553,500
    - Dog Food and Products –> 14,539,000
  - Soup Buyers
    - Soup Buyers –> 15,870,300
  - Sweets & Snack Buyers
    - Breakfast Bars –> 9,964,500
    - Chocolate Candy –> 15,890,800
    - Cookies –> 21,406,600
    - Crackers –> 16,167,000
    - Granola Bars –> 11,114,600
    - Non-Chocolate Candy –> 15,353,800
    - Peanut Butter & Jelly –> 13,208,600
    - Salty Snacks –> 25,178,900
- DLX Demographics
  - Travel
    - Business Travel
      - International –> 672,200
      - USA –> 5,545,400
    - Casino Vacations –> 4,080,600
    - Cruises –> 12,539,800
    - Family Vacation –> 5,483,100
    - Frequent Flyers –> 1,915,300
    - Personal Travel
      - International –> 7,169,200
      - USA –> 17,538,800
    - Timeshare –> 3,362,600
  - User Hobbies and Interests
    - Cat Owner –> 8,926,600
    - Dog Owner –> 12,176,700
    - Motorcycle Owner –> 1,992,200
    - RV Owner –> 2,314,000
  - Veteran in Household –> 3,008,300
- DLX Lifestyles
  - Affluent Baby Boomers –> 18,232,000
  - Auto Enthusiast –> 13,512,700
  - Business Travelers –> 16,588,800
  - Corporate Execs –> 15,437,700
  - DIYers –> 27,017,800
  - Fashionistas –> 7,972,100
  - Foodies –> 11,859,600
  - Gadget Geeks –> 12,157,400
  - Gamers –> 12,749,600
  - Green Consumers –> 12,375,900
  - Healthy & Fit –> 16,112,800
  - High Spenders –> 9,694,500
  - Leisure Travelers –> 24,285,200
  - Luxury Sports –> 16,284,200
  - Moms
    - Big-City Moms –> 14,280,200
    - Corporate Moms –> 7,682,100
    - Fit Moms –> 12,086,900
    - Green Moms –> 8,198,600
    - Soccer Moms –> 28,568,500
    - Stay-at-Home Moms –> 6,306,200
    - Trendy Moms –> 8,035,700
  - Online Buyers –> 41,559,300
  - Outdoor Enthusiasts –> 25,258,300
  - Shopping Enthusiasts –> 13,800,400
  - Spa Mavens –> 6,820,900
  - Sportsman –> 20,552,100
  - Trendy Homemakers –> 6,889,000
  - Young & Hip –> 7,788,700
- DLX Retail
  - Automotive Products Buyers
    - Automotive Product Buyers –> 7,271,000
  - Children’s Products Buyers
    - Baby Products –> 6,178,300
    - Children’s Apparel –> 8,063,800
    - Toys –> 8,439,700
  - Consumer Electronics Buyers –> 13,381,500
  - Corporate Attire Buyers
    - Corporate Men –> 6,874,100
    - Corporate Women –> 6,155,100
  - Fitness Buyers
    - Cyclists –> 4,072,900
    - Fitness Buyers –> 8,131,700
    - Runners –> 6,376,600
  - Gift & Flower Buyers
    - Flowers –> 6,527,500
    - Gifts & Cards –> 6,985,000
  - Health & Wellness Buyers –> 33,571,400
  - Home & Garden Buyers
    - Furniture & Home Accessories –> 9,987,500
    - Gardening –> 8,022,500
    - Home Entertaining –> 9,965,100
    - Home Organization –> 4,906,500
  - Home Improvement Buyers
    - Home Renovation –> 5,186,100
    - Tools –> 6,255,800
  - Men’s Fashion & Apparel Buyers
    - Big & Tall Apparel Buyers –> 5,209,800
    - Men’s Clothing – Jeans –> 4,736,500
  - Outdoor Sports Buyers
    - Fishing –> 14,970,600
    - Golf & Tennis –> 10,517,400
    - Hiking & Camping –> 7,984,800
    - Hunting –> 7,697,600
    - Winter Sports –> 7,756,500
  - Pet Supply Buyers
    - Cat Products Buyers –> 13,612,700
    - Dog Products Buyers –> 17,334,900
  - Senior’s Products Buyers
    - Geriatric Supplies –> 3,162,600
    - Senior Fashions –> 3,765,200
  - Small & Home Office Product Buyers –> 16,354,800
  - Women’s Accessories Buyers
    - Beauty & Fragrance –> 4,437,900
    - Fine Jewelry –> 4,619,300
    - Jewelry –> 6,692,900
  - Women’s Fashion & Apparel Buyers
    - High Fashion/Luxury Branded Appeal –> 6,015,300
    - Plus-Size Apparel –> 5,622,800
    - Women’s Apparel –> 12,147,300
    - Women’s Shoes –> 8,960,800
- DLX Subscription Services
  - Auto Insurance Online –> 11,070,100
  - Mortgage Online –> 10,098,300
  - Online Higher Education –> 4,704,400
  - Prepaid Debit Cards –> 5,624,900
  - Satellite TV –> 4,072,000
Epsilon
- Business
  - Type of Business
    - Corporation –> 1,800,100
    - Home Office –> 28,962,900
    - Small Office –> 7,080,000
  - Demographics
    - Occupation
      - Clerical/Service Worker –> 2,299,100
      - Health Care –> 238,000
      - Lawyers/Judges –> 14,100
      - Management –> 5,222,000
      - Physician/Dentist –> 15,800
      - Professional/Technical –> 11,563,000
      - Retired –> 6,355,100
      - Sales/Marketing –> 2,235,900
      - Teacher/Educator –> 237,500
  - Financials
    - Auto Loan Present –> 323,600
  - Lifestyles & Interests
    - Donate to Charitable Causes –> 35,242,400
    - Donate to Conservative Political Causes –> 3,906,700
    - Donate to Liberal Political Causes –> 3,184,000
    - Donate to Veteran Causes –> 7,443,500
    - Donate World Relief Causes –> 622,500
    - Insurance Buyer –> 14,880,300
    - Investor –> 17,963,900
    - Magazine Subscribers –> 47,423,400
  - Purchase Transactions
    - Online Buyer
      - Above Average –> 3,954,100
      - Average –> 16,692,400
    - Retail Spend
      - Above Average –> 6,754,800
      - Average –> 12,559,100
Whew! That’s all of them (for now {“now” meaning 6/8/2013}). I’m sure by the time this post even goes up it will be completely out of date, but at least it should give you a sense of the brave new direction that Facebook is headed.

Here are the categories in Excel form if you need that!

Facebook Partner Categories

Facebook’s Partner Categories: The Complete List (So Far)

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