Cut out what doesn’t work and expand what does.
It’s simple in theory, but can be a lot more complex when it comes time to execute. One potential complication: What, exactly, needs to change? What bids should you double down on, and what campaigns simply aren’t working?
Optimizing PPC accounts can be tricky, which is why WordStream and Hanapin Marketing hosted a PPC Grader Clinic, check out that recording below!
Youtube:
Slides:
