It’s Monday Morning. You’re about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in Google’s reporting system this past weekend. 
The issue appears to have only affected conversion and revenue data. Our Google representative confirmed there was a “known technical issue” in the reporting interface that began on Friday, May 30, and that they are currently working on resolving it.
So, if you accrued far fewer conversions this past weekend than what you’re used to seeing, don’t panic or begin making changes. There’s a good chance Google’s reporting errors are the reason behind the low conversion numbers.
Featured image by Eric Schmuttenmaer (Flickr).
