Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
- Hey look, you can now spice up your ads on the Google Display Network by integrating HTML5. [Inside Adwords].
- Obviously, Google’s self interests dictate an enthusiasm for profit-driven marketing. And to encourage would-be investors, they’ve released a guide. [Inside Adwords].
- Running campaigns for a business-to-business client? Aren’t getting the desired results in your search campaigns? The fine folks over at Advertising Age have some advice. [Advertising Age].
- Where whiskey and digital marketing intersect (be still my beating heart). [Advertising Age].
- Is a well-timed, well-placed ad actually more effective than blitzkrieg style brand awareness? [eMarketer].
- Twitter can be a bit less intuitive than other popular advertising platforms. So the status-updating mogul is launching a training program specifically tailored to digital ad agencies. [Advertising Age].
- Here’s a nice interview with the Vice President of Indeed, Paul D’Arcy. Marketing is great, but don’t forget about the product you’re campaigning for. [The Guardian].
- What kind of marketing potential does Snapchat have? [The Guardian].
Latest From PPC Hero:
- Eric Couch delves into the discrepancy between the encompassment of Bing’s broad match keywords as compared to Google’s. Hint: the two platforms seem to have a different idea of “relevance”.
- Kristina McLane weighs the pros and cons of letting the AdWords Opportunities tab inform your account optimizations.
- Rachael Law implores you to understand the economics behind your client’s business.
(featured image by Matthew Wicks / Flickr)
