Last year, Google heard the requests for better text tracking tools for text messages and developed the Click-To-Message mobile-only ad extension. Learn how to use!
In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask “where are...
Today I'm going to talk about my love of negativity. Negative keywords, that is. Read on for tips to ensure you use negative keywords correctly and efficiently.
Google has made great strides with the Reports tab and in this post, we will review how to create a report and give you ideas for the type of analysis you can do without ever leaving AdWords.
International markets can add complexity to any account, but here are a few settings and opportunities to make your global ad strategy stand out in non-US markets.
For those that are new to the world of paid search, gathering up the courage (and time) to develop an online paid search ad strategy can feel like a daunting task.
This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination.