Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the ‘end to the hyper-targeting that made YouTube so appealing for ad dollars.’ There was a lot...
Continue Reading YouTube Content Targeting: Myths, Misunderstandings, and Misuse
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You’re not alone....
Continue Reading YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
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