You need to give your PPC landing page claims some teeth and make them real to the user
Continue Reading How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
Why You Can’t Just Trust Your Split Test Stats
The results achieved from stats are only as good as the person who analyzes them and how they apply their knowledge, experience and common sense.
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Why Your PPC Keywords Aren’t What You Think They Are
When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.
Continue Reading Why Your PPC Keywords Aren’t What You Think They Are
Mobile PPC Advertising When You Don’t Have A Mobile Website
AdWords allows you to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call.
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Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
Long tail keywords have a low cost per click (CPC). That is what we’re commonly told, but it is not always true. In an effort to lower keyword cost per clicks, you consulted all of the best internet marketing blogs...
Continue Reading Talk Is Cheap, But Long Tail Keywords Are Not – The Power of Seeds
