It's hard to see the forest for the trees when making account changes, sometimes. Meaning, when we get granular in our account changes, which we should, it's often difficult to understand exactly how granular changes will affect the entirety of...
Continue Reading Bookending: Predict The Success Of Your Optimizations
This week, Kayla Kurtz shows you how to use Automated Rules in Google AdWords and how they can be your best friend.
Continue Reading How To Use Automated Rules in Google AdWords
Microsoft's adCenter blog recently published a blog post about MSN's keyword normalization & how this can cause duplicate keywords in your adCenter account. The way they put it, you can't upload keywords they normalize as the same keywords into an...
Continue Reading MSN adCenter Keyword Normalization & The Frustration Therefrom
Sometimes you're dealing with huge data sets when you run PPC accounts. This can make Excel really burdensome at times, and difficult to digest. So on this week's Whaddya'know Wednesdays, Sean Quadlin shows you how to use pivot tables to...
It's a new year, and that means you've got another year's worth of data in your PPC account. Don't let this valuable data just sit there, it's time for your annual new year analyzations!
When I was learning PPC, it was always stressed to me the importance of pausing things instead of deleting them. After all, the history of a keyword or ad is what makes up its quality score. This all made sense...
Continue Reading The PPC Renegade Wants To Delete Your Hoarded Keywords
I know most of you may not fall into this category, but if you happen to teach at the college level–you should definitely check out Google’s Online Marketing Challenge, the registration for which just opened. It’s open to professors of...
Continue Reading Google Online Marketing Challenge Registration Opens
Over the past five months or so I’ve been recording the video blogs for PPC Hero here at Hanapin, and I had some hilarious scenes that got cut. We had our office Holiday party this past Wednesday, so I decided...
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we’re providing a video tutorial...
Continue Reading A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
Whoa, there sure were a lot of changes in 2011 in the PPC world. It’s hard to believe how far we’ve all come in just a year. If you’re feeling nostolgic, just take a look through our old news updates....
Continue Reading Our Favorite 2011 PPC Changes & Predictions For 2012
Google announced they’re going into all accounts that are using Conversion Optimizer or Enhanced CPC with the “optimize for clicks” ad rotation setting and changing that over to “optimize for conversions”. They’ve stated that they’ve seen an average 5% increase...
Continue Reading Google May be Changing Your Ad Rotation For You
You’ve heard it before: “Display just doesn’t work for my account”. But, this is a below the line comment, as the Oz Principle would say. Which means that the people saying that aren’t owning the accountability for making Display work...
Continue Reading 4 Steps To Display Success for EVERY PPC Campaign
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