All the scrolling I have to do to use your site on my phone is hurting my head. There’s no way you’ve existed in the PPC world for any amount of time without hearing that you should have mobile sites...
Continue Reading If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
Much like Anne Hathaway here–the Google AdWords Help Center just got a fancy new makeover. If you’ve ever had trouble finding the right answers, finding a way to contact Google, or really wanted to be shown how to do something–it’s...
A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week’s PPC expert, Abby Woodcock, gives you a 9 step guide to lower your...
On November 9th, Dave wrote a blog post about Microsoft’s new adCenter User Interface. To get more in depth with just what we love about it, Kayla decided to show you. In this video blog, she goes over the five...
Continue Reading Our 5 Favorite New adCenter UI Features & How To Use Them
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it’s no surprise that we’re thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia...
Continue Reading Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
You’ve all read Bryan’s blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)–Bryan decided to make a video companion to...
Continue Reading A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
So, you’re managing a PPC account that’s running on AdWords and adCenter. That’s pretty common practice. Do you have issues syncing the two? Do you constantly have to download things from AdWords to upload into adCenter? Well, adCenter has just...
Continue Reading MSN adCenter Introduces Import Campaigns Feature
Writing creative ad text can be a daunting task to super analytical PPC Managers. But, it’s important to refresh and continue to test your ad copy. In the long-run, it’ll improve your CTR. As you know, a better CTR is...
Continue Reading Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
So, you’ve been testing landing pages like a good little PPC Account Manager should. Good job! But, now what? How do you tell which is doing the best? How do you present this to your boss/client? Prepare a landing page...
Continue Reading How To Prepare A Landing Page Report In Excel
If your client has a call center that can deal with the lead volume your PPC campaign creates, it’s probably no surprise to you that you should be taking advantage of that with Call Extensions. If you’re not, here’s an...
Continue Reading Google Introduces “Bid-Per-Call” In AdWords
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you...
Continue Reading Google AdWords Introduces Dynamic Search Ads
You newbies have asked for it, and here it is! A video over-view of the MSN Desktop Editor and how to use it. Felicia takes you through and shows you what does what, how to upload excel worksheets into it,...
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