Excel by itself can be a beast to tame, but add that to needing to use it to prepare uploads for the AdWords Editor, and you’ve got Cerberus on your hands if you don’t know what you’re doing. This week,...
Continue Reading 3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or...
Continue Reading Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
These guys can barely contain their excitement about this news You heard me correctly, folks. Or, would it be read me correctly? Either way, there’s going to be a premium version of Analytics!
This week’s Whaddya’know Wednesday expert, Chris McGee, is the Product Manager and Marketer here at Hanapin Marketing. One of the products he’s managing and marketing is Doppelpager.com, which allows you to copy and change existing landing pages to make them...
Continue Reading Whaddya’know Wednesdays: The Top 5 Goals For E-Commerce PPC Landing Pages
We’ve talked about the +1 button on PPC Hero before. We’ve told you how it allows people who like your site to “+1” your search ads, and doing so will show all their Google contacts that the person liked it....
Continue Reading Google Introduces The +1 Button To Display Ads
On this week’s Whaddya’know Wednesdays, our weekly expert, Abby Woodcock, tells us how to use adCenter’s new explicit and implicit bidding strategy. You may remember Felicia’s post about this. Since she’s the expert on the topic here in the office,...
Continue Reading How To Use adCenter’s Explicit and Implicit Bidding Strategy
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Continue Reading How To Schedule Your PPC Tasks For Effective Account Management
On this week’s Whaddya’know Wednesdays, our weekly expert, Bethany Bey, give you 6 tips to enhance your negative keyword strategy. Negative keywords are just as important as your regular ones! So, if you’ve been neglecting your negatives or would like...
Continue Reading Whaddya’know Wednesdays: 6 Tips to Enhance Your Negative Keyword Strategy
On this week’s Whaddya’know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You’ve got everything structured right, you’ve explored all the awesome things Google offers like topics targeting and remarketing,...
Continue Reading Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results. Google knows you’re a hungry, hungry...
Continue Reading Google Introduces Top of Page Bid Estimates in AdWords
On this week’s Whaddya’know Wednesdays, our weekly expert, Kayla Kurtz, gives us five tips to bring up the quality score in your account. If you’ll remember, we recently released a whole guide to quality score. This guide tells you everything...
Continue Reading Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
The PPC experts here at Hanapin Marketing take a break from their busy work schedules to celebrate National Race Your Office Chair Day. Hilarity and office rivalries follow! Check out the rest of our PPC Hero video blogs!
Continue Reading PPC Hero Celebrates National Race Your Office Chair Day
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