For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. New...
A New Year Means New Ideas For Your PPC Accounts
To start your new year out right, you should look for some big ideas to bring to the table for your PPC campaigns to your client or boss. I recently polled the group over at Reddit.com/r/PPC to see what they...
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Hanapin Marketing 2012 Holiday Video
Hanapin Marketing‘s second annual holiday video was shown at our holiday party last Friday, and we’d like to share it with all of you! The whole Hanapin team is represented, and it’s all set to Run DMC. Take a look...
Product Listing Ads: My Favorite Thing About 2012
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. ...
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Google Is Adding Buttons To Your Display Network Text Ads.
Google announced a change coming to text ads on the Google Display Network, rolling out this week. There will now be a clickable arrow button, as well as slight optimizations to font size, spacing and text layout. Seen here: Apparently...
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How Keyword Research Is Tanking Your ROAS
Keyword research is a vital part of every PPC manager’s task list. Hitting up your organic keyword data, hitting up the search query report, whatever you do: it’s all in the name of expansion, expansion, expansion. You want your account...
How To Optimize Product Listing Ads For The Holidays
As part of this weeks series on gearing up your PPC campaigns for the holidays, I’ll be touching on one of the most important tools in an eCommerce PPC campaign this holiday season: product listing ads! Product listing ads take...
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How To Avoid PPC Management Vacation Nightmares
It’s that time of the year. Everyone has been hoarding their vacation days or paid time off just to take days off during the busiest time of the year for some eCommerce clients. Chances are that you’ll either be the...
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Reduce your CPL by 54% & Increase Leads by 250% with Keyword Label Analysis
Amanda West-Bookwalter shows you how to perform a keyword label analysis, which increased leads by 250% and decreased CPL by 54% in one of her accounts.
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Google Display and Placement Fraud – Is Your Money Being Wasted?
Learn more about the Google Display Network and Placement Fraud and how you can protect yourself.
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It’s Official: PPC Hero Prefers Bing to Google!
Oh, Bing. You’re everywhere lately. You’re on my television, interrupting my time with Stephen Colbert on Hulu, sending me emails asking me to call you Bing Ads now, and asking me to “Bing-it-on”. Well, like an annoying classmate telling me...
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Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
Dave Rosborough shows you how to use pivot tables in Microsoft Excel to make your PPC accounts more profitable!
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