For my next PPC myth, I’m going to bust the myth that remarketing images should follow the same best practices as regular Display images. People just clump these together. Images ads are image ads, right? Wrong! The difference is in...
PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a...
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PPC Myth Busting! Myth 7: Tablet Performs Like Desktop
So, we hear people talk about mobile all the time. I mean, ALL THE TIME. But we always hear that tablet can just be left in with desktop. Poor little tablet. He feels so left out. Cheer up, little guy,...
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5 Excel Time Savers For PPC Ad Writing
For the next edition of our Excel for PPC series, I’d like to show you some cool tricks I use for Excel when writing ads. 1. Use Ad Groups as Ad Titles For this to work, you need to structure...
PPC Myth Busting! Myth 6: Quality Score is All About CTR
Our next myth is about quality score. I think there are a lot of myths about quality score out there because it’s sort of a mysterious algorithm that Google doesn’t readily share with us. The one I hear most often...
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PPC Myth Busting! Myth 5: Broad Match Isn’t Worth Pursuing
I have to admit that I’m guilty of buying into this myth myself. I’ll be setting up a new campaign with super strict cost per acquisition goals, and think “I just can’t afford to waste money on broad!”. This might...
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PPC Myth Busting! Myth 4: adCenter Isn’t Worth My Time
So, this is a HUGE myth, because I hear it all the time and it’s just so unfounded. The biggest thing that busts this myth in adCenter is lower CPCs, which leads to lower costs per acquisitions if the conversion...
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Media Buying For PPC Part 2: Google TV
In this Whaddya’know Wednesday, Eric talks about making a media buying plan for Google TV and how to use Google TV. He tries really hard not to sound totally bitter about Google pushing it into the ocean on an iceberg.
PPC Myth Busting! Myth 3: Display is Terrible For Direct Response
In this post, I’ll show you how to structure Display campaigns for direct response. This myth ties in with the last myth, but the myth that Display is terrible for direct response is silly. There are so many ways to...
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PPC Myth Busting! Myth 2: Display Is Really Expensive
Last time on PPC Myth Busting, I busted the myth that Google Analytics is complicated to use by showing you three easy ways to get information you can start using in managing your accounts right away. Today I’ll be tackling...
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Google To Start Enforcing PPC Sitelink Policy?
On this Whaddya’know Wednesday, Sam Owen talks about Google’s new sitelinks policy that prevents you from using sitelinks like extra lines of ad text.
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PPC Myth Busting! Myth 1: Analytics is Complicated to Use.
Because I felt completely constrained by my hour time limit for my recent webinar, and because I think there’s a lot of people out there that would rather focus on one topic at a time or read an article over...
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