As I walked down my hallway last night, my cat ran in front of me and darted into the laundry room, where we keep her food bowl. She looked up at me and meowed loudly as she stood over her...
Continue Reading How Branded Image Ads Can Lead To Offline Sales: An Anecdote
Part of our monthly training day in August comprised a presentation on Media Buying for PPC. Amanda West-Bookwalter goes over her portion of this presentation for today’s Whaddya’know Wednesday. She goes over how she came up with a media buy...
If you have more than one page in your check-out process, then you should be tracking user behavior through that process. Having data showing what people are doing in your check-out process can assist you in identifying where to focus...
Continue Reading How To Set-Up Analytics Funnels & Use Them For Conversion Rate Optimization
Let me start this off by saying that I don’t have a background in design. I took a handful of journalism and art classes, but that’s it. That’s not what I’m talking about when I mean “great”, however. I’m talking...
Continue Reading How To Make Great Remarketing Image Ads In Three Steps
Account Manager Sean Quadlin shows you how to reduce your Display Network CPL in three minutes!!
Continue Reading Reduce Your Display Network CPL in Three Minutes
Weddings are weird. They’re the ultimate expression of a couple’s love for each other, and sometimes that love is just weird. Everyone wants to showcase whatever weird thing they share as a couple, and they want their wedding to be...
This Whaddya’know Wednesday, Amanda West-Bookwalter takes you on a step by step guide through optimizing your PPC account’s conversion rate. Through website design best practices, usability testing, showing you how to set up Google Analytics conversion funnels, and how to...
Continue Reading Conversion Rate Optimization For PPC: Mo’ Money, Less Problems
In part one of our automating paid search series this week, Kayla explained three ways to self-automate your work, and in part two Sam talks about using bid management software. Today, in our third series post, I’ll tell you all...
Continue Reading How To Use Google Automated Rules For Targeting Optimal Ad Positions
So, the other day I was changing some settings and noticed this little guy in one of my accounts: Yeah, I should have noticed this on the AdWords blog, but I didn’t. Hey, I get busy just like everyone else!...
Continue Reading Flexible Targeting on the Google Display Network
For this week’s Whaddya’know Wednesday, Sean Quadlin shows you how to use pivot tables to find your PPC account’s optimal ad position.
Continue Reading Find Your PPC Account’s Optimal Average Position With Pivot Tables!
As an account manager of a handful of e-commerce clients, return on ad spend (ROAS), is the key metric I look at to optimize my accounts. Of course, return on investment (ROI) is even better, but it’s not often, at...
Continue Reading How To Use Analytics Custom Reports To Optimize E-Commerce Accounts & Increase ROAS
Account Manager Dave Rosborough shows you how to use Sitelinks to extend your PPC Ads to 280 characters of descriptive ad text.
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