This month, we’ve got 5 amazing WTQ?! search queries for you. My favorite, number 5, reminds me that some people still search like they’re using AskJeeves. Remember when that was a thing? You were told to search like you were...
How To Write Ads For Mobile
Paid Search Consultant Kayla Kurtz shows us how to write ads for Mobile. With Mobile getiting more and more attention and users, it’s important to know how to tailor your ads to the device!
Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
Now that you’ve got Client Buy-In for Mobile and learned about Mobile Landing Page Best Practices, It’s time to build a mobile site if you don’t have one! If you have a Google Rep, I don’t think there’s any way...
Continue Reading Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
Using Pivot Tables To Perform Ad Reviews
Pivot tables are the most excellent way to make huge sets of data digestible. Account Manager Sean Quadlin teaches you how to use pivot tables to perform ad reviews, making ad testing a breeze.
Whaddya’know Wednesdays: The Content Tab In Google Analytics; Everything You Need To Know
On our first British Whaddya’know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC...
WTQ?! – Do The Creep!
We all know from doing search query reports that we get some weird searches populating our ads. Sometimes it’s just something strange like people putting www in the search bar with some general phrase (what is that about?!) and other...
How to Optimize Your AdWords Account Using The Advertising Tab in Analytics
This past Wednesday was our company-wide training day, and I thought the presentation I was a part of is something a lot of you might be interested in. We focused on using the Advertising tab in Google Analytics to optimize...
Continue Reading How to Optimize Your AdWords Account Using The Advertising Tab in Analytics
Whaddya’know Wednesdays: The Where and How of Conversion Tracking
Video Blog In this week's Whaddya'know Wednesdays, PPC Account Manager Shirin Faares Miller shows you the basics of Bing, AdWords, Analytics, and Analytics e-commerce tracking. All you need to know to get started with the basics of tracking to optimize...
Continue Reading Whaddya’know Wednesdays: The Where and How of Conversion Tracking
Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
Is the quality score of your keywords limiting your account? How can you tell? Where do you start fixing them? In a PPC Hero first-look exclusive, Brad Geddes, voted the most influential person in PPC, teaches you how to extract...
Continue Reading Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
How to Improve Low Quality Score Keywords: A Case Study
Google is judging your keywords for quality, judging them hard. There are a lot of ways to improve low quality score keywords, and with Google’s new improvements to quality score, they’re making it a little more transparent as to what...
Continue Reading How to Improve Low Quality Score Keywords: A Case Study
Sign The Petition To Keep Control Of Your Ad Rotation Settings
Earlier this week, Sean Quadlin told you all about how Google’s New Ad Rotation Setting Are The Devil. Well, it seems you all agree. Neil Sorenson (@iNeils) started a petition to Google to get them to change this setting back...
Continue Reading Sign The Petition To Keep Control Of Your Ad Rotation Settings
The Secret PPC Formula For Account Success: The Triumphant Return of Whadda’ya Know Wednesdays
I know that you all missed Whaddaya’know Wednesdays, but cry no more. We are back. And we’re back with the best thing since sliced bread–THE secret PPC formula for account success. Hanapin Account Manager Sean Quadlin takes your through this...
