Celebrate St. Patty’s Day with green beer, fun parades, shamrocks and lucky little leprechauns. Good luck on the pot o’ gold.
Happy Birthday PPC Hero! Congrats on Turning 3 Years Old!
Happy Birthday PPC Hero! Still going strong with 5,260 subscribers!
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Find Irrelevant Traffic Before It Finds You
One thing we do regularly for our clients is run search query reports from Adwords and MSN, pull all queries that are resulting in unqualified impressions or clicks, and add those in as negatives. Doing this can really help narrow...
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When to Pause or Delete Ads & Keywords To Save Your Quality Scores
Have you ever truly thought about what your overall account Quality Score looks like and how it has affected your PPC account over the years? The more I manage long term clients the more I realize everything I do today...
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Increase Conversion Rates with Minimal Effort, Time and Money
I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them...
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New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features
I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth....
Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
Yahoo! Just announced yesterday that they will no longer offer the free Yahoo Shopping listings as part of their API services. They are now partnering up with Pricegrabber, an online comparison shopping search engine, to provide your products via Yahoo....
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New Contact Form Extensions Beta from Google – Super Cool
Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions! I got an email from my Google rep asking if I wanted to participate in a new beta from...
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Happy New Years 2010 from PPC Hero
Happy New Year! 2009 was a rough year for the country with the economy and all, so PPC Hero is cutting loose! Okay, maybe a bit too loose! But you can’t blame him… he has the PPC world resting on...
Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you...
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Happy Holidays 2009 from PPC Hero!
Yeah! Perhaps we’re in the minority, but we love the weather at this time of year. You can have snowball fights, go skiing, make a snowman, go ice skating… and don’t forget sledding! Sledding is the best. It isn’t really...
6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and...
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