I just got an update from my Google rep about the addition of account performance graphs that are going to be added in the next few weeks in the ‘my change history tool’. These new additions will show you how...
Continue Reading “My Change History” Tool Soon to Add Account Performance Charts
Need to project how your PPC campaigns are performing? Try KoMarketing new PPC calculator tool available for download. It’s an excel document that allows you to enter values for various metrics within your PPC campaign and it will help you...
About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set...
Continue Reading Are Your Ads Displaying on the Content Network? Better Check Your Settings!
Having problems lowering your PPC bounce rate? Traffic.com says to take a look at your homepage and landing pages one more time. If you have an annoying splash page that people have to find their way out of or if...
Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven’t discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site?...
These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important...
Continue Reading 5 Pay-Per-Click Myths You Shouldn’t Believe
Now that you’ve completed your keyword research it’s time to put all of your hard work together into one very relevant and targeted pay-per-click account. As the last post in our series on keyword research, one must know that great...
Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be...
As part 2 of our keyword research blog series, I’d like to dive right into the topic of free keyword research tools. One of the first things I think of when someone says keyword research is all the free keyword...
About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics...
The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted...
Jennifer Slegg reminds us in this post that CTR isn’t always the most important PPC metric to track. Conversions are extremely important, and putting a price in your ad text is a good way to pre-qualify your traffic and increase...
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