Recently I was interviewed by Jay Ehret from TheMarketingspot.com; His blog is themarketingspot.blogspot.com and they mainly focus on internet marketing for small businesses. This is the first time I’ve been interviewed in regards to pay-per-click advertising and it was a...
Continue Reading “Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords. Searching for more click-throughs on your...
It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute...
Continue Reading Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
Curious to know how your company is doing compared to your industry at large? Google Analytics now offers a “benchmarking” report. According to the Google FAQ, the new benchmarking feature is an optional Google Analytics service that shows how your...
Continue Reading Industry Benchmarking Beta Now in Google Analytics
When it comes to successful paid search marketing, we can’t emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is...
Jeremey Mays from PPC Discussions posts a very helpful and insightful Adwords Quality Score FAQ. Questions range from ‘how can I improve my quality score?’ to ‘is having flash on my site bad for my quality score?’ Matt Lester at...
The search query report was introduced in Google Adwords last summer. The report shows performance data for the actual search queries that triggered your ads. You can easily run the report in your Google Adwords account by simply going to...
Continue Reading 2 Major Reasons Why You Should Run a Search Query Report Today!
Shimon Sandler from shimonsandler.com gives 8 methods for tracking phone conversions through search advertising. A few methods include: Creating a unique landing page with a unique 800# and to generate a unique “promo code” by placing all your keywords in...
In February Dan from Seofaststart.com wrote on the new Google Adwords Automatic Matching feature that is now in beta. While Dan firmly disapproves of this new feature, I find it difficult to form an opinion until I try it for...
Continue Reading Adwords Automated Matching Beta: Another Ploy to Get Our Money?
Today is the third day in our week long series on advanced PPC strategies. According to a Search Marketing Now webinar, 75% of the world’s searches are performed outside of North America. That’s a large number, which tells me there...
Continue Reading International PPC Campaigns: How to Target Outside the US With Success
Recently, we asked our readers what topics they would like to see covered when it comes to advanced pay-per-click management strategies. There were several good suggestions, and this week we’re going to discuss some of the topics our readers are...
Continue Reading Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance
The YSM blog suggests three questions to ask about your clicks when you see an unexpected surge in traffic: Have you changed anything recently? Have you noticed abnormal click activity (by reviewing logs, etc.)? Have you set a daily spending...
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