What is a conversion funnel? A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first...
Continue Reading How to Set Up Conversion Funnels in Google Analytics
Eric Enge from Search Engine Watch talks about just how important landing page optimization is for search engine marketers in terms of increasing revenue. A few steps into optimizing your landing page is to think back to when you originally...
Google has recently released new PPC targeting options: demographic targeting. With this option you can specify the age and gender you would like to target with your PPC ads. Currently, this option is available to a limited number of AdWords...
Now you can get simple Google analytics help through WebmasterWorld forums! Search Engine Roundtable posts that an analytics advisor has volunteered to help people out with the Google analytics questions from time to time. Apparently he knows analytics inside and...
Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I’d like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads...
Continue Reading Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns
As mile 4 in our ‘Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t...
Continue Reading How to Fit General Keywords into a Profitable Campaign
Seeing higher minimum CPC’s lately? That might be because Google Adwords has re-evaluated their Quality Score on Keywords according to PPC Lab. Although it doesn’t explicitly say why, google frequently re-evaluates their keyword quality score algo and some underperforming keywords...
As part 2 of our ‘Walk a Mile in a Searcher’s Shoes’ Series, today is mile 2! Now that the major holidays are over, I look back at what I could have done differently to maximize traffic and revenue for...
Continue Reading How to Predict When Your Traffic Will Drop and Ways to Prevent It
“They’ve never really explained to me why this happens, it just does”, says my Yahoo! rep about my conversion tracking being automatically turned off because I didn’t generate any conversions within a 45 day time frame. This came up about...
Continue Reading Yahoo! Turns Conversion Tracking Off If No Conversions in a 45 Day Time Period
Over at optimizeandprophesize.com, Jonathon Mendez has a list of the top 10 multivariate & A/B testing results from 2007. Most of the A/B split testing goes into detail on landing pages and conversion data. Some tests include a single product...
In the PPC world, you will run into a lot of tips on how to improve or grow your accounts. Something we find is missing are real case studies; Discussing what the problem was, how you found the problem and...
Continue Reading What We Did to Make it Work: 3 Account Management Achievements in 2007
2007 was an exciting year for us! We launched PPC Hero and have had a lot of fun and success teaching others about pay-per-click! This week we’re doing a “Best of 2007” list series. Some of these lists will include...
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