Microsoft takes another step in challenging Google with their new ‘Gatineau Analytics’ Package. There’s not too much of a difference between the two analytics packages except that MSN will provide demographics data like the gender and age of people who...
PPC News Roundup for July 19, 2007
An article on adwords unexpected match types talks about how your ads could be coming up for completely irrelevant search terms. The cause of this is Google Adwords broad match, which is now being called by some, Google expanded broad...
Don’t Forget Your Branded Keywords and Then Some!
Adding different variations of your branded keywords can greatly increase your traffic, leads and sales. I have two concrete examples of this technique that have worked for me in the past. In the chart below I’ve documented five weeks of...
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PPC News Roundup for July 11, 2007
Check out Marketing Pilgrims Free eBook on SEO, PPC and social media marketing advice. Be aware of your content network ads – they could be bringing in accidental clicks. Here’s how to avoid them from PPC Blog UK. Search Engine...
PPC News Roundup for July 6, 2007
Looking to diversify beyond Google, Yahoo and MSN’s PPC services? Look no further. This is an enlightening piece that outlines the many pitfalls of using shopping search engines, and what they need to do to come out of the dark...
5 PPC Questions Answered by Evan Roberts from PPCLab.com
Evan Roberts is a well-known blogger in the pay-per-click industry. His blog, www.ppclab.com focuses on paid search and provides actionable analysis and insight into the world of PPC. Evan has been actively managing paid search for four years now. In...
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New Ad Creation Features from Yahoo!
Today we noticed that the ‘Create New Ad’ section of Yahoo has a different look and added content! In the title and description fields they’ve entered some example text that advertisers should follow. They’ve also added ‘Ad Writing Best Practices’...
PPC News Roundup for June 27, 2007
A post on Seroundtable talks about a company whose offering services to damage your competitors search engine rankings and protect your own…is this for real?! We know that search is a complex beast, but we keep learning just how complex...
6 Ways to Increase Your PPC Traffic
Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I’ve described six ways I was able to increase traffic for my...
PPC News Roundup for June 20, 2007
Often the EXACT OPPOSITE of what you predict will occur, says Offermatica.com on Landing Page Best Practices. Free commercial ad server for publishers, what? A clickz.com post mentioned that Exponential announced today a free commercial ad server for publishers, claiming...
How to Set Up Your Shopzilla.com Account
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I’d like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog,...
7 Reasons Why Retailers Should Advertise with Shopzilla.com
There’s so much talk in the PPC world about Google, Yahoo!, MSN etc. But what about Shopzilla, Bizrate and Price Grabber? These are just three shopping comparison sites among the many out there. Advertising on one of these sites, preferably...
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