Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say...
Continue Reading Google LBA’s Are Being Removed, Get a Location Extension Instead
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements...
Continue Reading A Gazillion Ways to Test Landing Pages to Increase Conversions
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have...
Continue Reading Increase PPC Conversion Rates by Targeting High Volume Locations
This information was presented in a webinar by Yahoo last week. I went into it hoping to learn something new but wasn’t expecting to learn something new – but it turned out to be a very insightful webinar full of...
Continue Reading Use These Tips from Yahoo to Maximize Your Holiday Revenue
Finally we’re getting more data about the search queries that trigger our ads to display in Bing.com. Google has had the search query report out for a while now, and Yahoo! has it but you have to request it personally...
Continue Reading Weed Out Unqualified Traffic with the Search Query Report from MSN adCenter
Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under...
Continue Reading Google’s New Ad Sitelinks & How You Can Get Them for Your Account
I know that ad scheduling/day parting isn’t new to PPC, but I was recently at a marketing conference where the speaker mentioned he used ad scheduling for nearly every one of his clients. This got me thinking: why I don’t...
Continue Reading 5 Tips To Save Money & Generate Additional Revenue with Ad Scheduling
View through data in Adwords is actually pretty cool, but only for people who run Adsense or a lot of display ads on the content network. This tool provides conversion data if you have display ads running via the content...
Continue Reading What is the View Through Data in Google Adwords & How Can It Benefit You?
So you may have heard about this new thing called, ‘Google Place Pages’. It’s a recent launch from Google basically giving users detailed information about any place in the world with an unique, individual page within Google Maps The detailed...
Continue Reading How To Get a Place Page in Google and Why It’s Essential for all Businesses
Hanapin Marketing is hiring three search engine marketing (SEO + PPC) specialists! We’re the publishers of PPC Hero and SEO Boy and are an award-winning and fast-growing search engine marketing company located in Bloomington, Indiana. You’ll work with clients on...
Continue Reading Generate Extra Revenue this Holiday Season with These 5 PPC Tips
Do you know someone who loves the web? Hanapin Marketing is currently looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in...
Continue Reading We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
MSN announced the launch of a new ad preview tool for Bing.com. Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real...
Continue Reading How To Confirm Placement of Your PPC Ads in Bing.com
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