There is an awful lot of chatter about Ask. Regardless if their search alterations are generating better results, the certainly are causing a stir in the blogosphere. Ask is touting their new morph and in-line search functions. SE Round Table...
MSN Age & Gender Targeting
MSN has a feature for incremental keyword bidding on gender and age targeting that I think has potential for positive results. The idea is to allow MSN to automatically raise your bids to rank higher if and only when a...
PPC News Roundup for June 7, 2007
This is an excellent study of the difference between keyword matching types in Google and Yahoo!. A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s. Google’s sponsored search results are now bolding search query synonyms...
PPC News Roundup for May 30, 2007
ShoeMoney talks PPC with MSN Adcenter. Have you noticed the annoying differences between AdWords and Panama? If not, let Got Ads bring them to your attention. Search Marketing Standard lays out the basics when panning for keyword gold in this...
MSN Ad Center Updates Coming Soon
I spoke with an MSN representative today and got the scoop on some upcoming features they plan to add in the next few months. ‘Today’, ‘Last 7 Days’, and custom date ranges will be added to the drop down in...
PPC News Roundup for May 23, 2007
This is a blinding flash of the obvious! If you want to improve your tracking ability and truly measure how well your online marketing is performing, give users an incentive to place the order online. This tip is a real...
Follow Up on Preferred Cost Bidding Test
As a follow up to my preferred cost bidding blog a few weeks ago, I’m here to share my results after testing for two weeks. Although my cost-per-click has remained nearly the same, my click-through rates and average ad positions...
PPC News Roundup for May 18, 2007
Wondering what that new column ‘Assists’ means in Yahoo? Here it from the horses mouth! MSN has been releasing some handy tools as of late for easier account management. I haven’t had a chance to use them yet, but I’m...
PPC News Roundup for May 16, 2007
Daniel Tynski talks about common mistakes one can make in SEO & SEM. Search Engine Guide presents a list from Wordtracker of the top 500 search terms in the past 48 hours. John Miller from Search Engine Land discusses ways...
What to Learn from Your Competition
“You don’t have to go to the dark side and cut your competitor’s phone lines or go into a bathroom and write, “For a good time, call [insert competitor’s CEO’s name here].” But if you believe you’re Luke Skywalker and...
PPC News Roundup for May 8, 2007
A Look into adCenter’s Quality Score Rankings The Psychology of Search: Understanding the psychology behind the search process makes us better advertisers and SEOs. A close look at AdWords’ four bidding option at Search Engine Land. This is a very...
PPC News Roundup for May 4, 2007
In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths. Google AdWords interface nearly slowed to a halt yesterday with many advertisers experiencing serious delays in account management. Jeeves is dead. Long...
