One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog. We just added four new people to our team and we’re still growing. ...
Continue Reading 5 Tips on Passing the Google Adwords Qualified Professional Exam
One of my larger clients is a resort/casino here in Indiana. The resort truly is beautiful, but there have been many other resorts/casinos popping up in the Indianapolis area making for some good competition. I typically like to include as...
Continue Reading Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates
Yesterday, I had a call with a company that has only been around for about 9 months. I walked through a demo on how to use their search engine, in which they claim MSN stole their algorithm. I was surprisingly...
Continue Reading A Different Form of PPC Advertising You Should Consider, Soon
Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products. According to Wikipedia, compliance is defined as: “the goal that corporations or public agencies aspire to in...
Continue Reading 5 Tips to Managing Compliance Teams in Your PPC Accounts
With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out. By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc. I’m currently using Business.com for one...
Continue Reading How Business.com Can Help You Reach Your Lead Goals
You’ve either been trying to manage your company’s PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for...
Continue Reading 10 Questions You Should Ask a Potential New PPC Management Firm
A few weeks back one of my clients performed a search for one of his keywords and it didn’t come up in Google search. So of course I review the keyword in the AdWords interface by checking on the ad...
Continue Reading Beware of Low Bids and Low Budgets When Setting Up Your Google AdWords Account
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and...
Continue Reading 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It seems as though Quality Score has fallen off the blog bandwagon here lately, but I’m here to say that the Quality Score and the Quality Index is still here and more important than ever. One big problem that I...
Continue Reading Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes
There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps. Breaking out your sponsored search tactic from...
Continue Reading Break Out Your Yahoo Sponsored and Content Keywords with the Touch of a Button
If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for...
On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo’s display advertising program is identical to Google with a few twists. You can target your display ads geographically, demographically, and within specific content network placements. The...
Continue Reading Yahoo’s New Display Advertising – See How It Works
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