In the latest Yahoo! Search Marketing blog, Kastle Waserman, the Communications Manager in Advertiser Solutions, I feel is giving advertisers some not so great advice when it comes to managing your PPC campaigns. The blog is titled, “You’re Doing it...
Continue Reading I Personally Feel Yahoo! Is Giving Advertisers Bad Advice
Google announced yesterday an update to the search based keyword tool within AdWords. 1. New Filters Now you can add filters to customize which keywords Google gives you search volume estimates on. Some of the filters allow you to set...
Continue Reading New Filters and Global Settings in Google Search Based Keyword Tool
Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as...
Continue Reading New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
A few months ago our Adwords reps told us about a new Adwords interface they’re testing out and wanted to know if we would like to be a part of the beta. Of course we said yes, and today I’ll...
Continue Reading New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right...
Continue Reading New Tool in AdWords That Tells You Which Keywords Are Inactive
I’ve decided to write a 2-in-1 post on cutting out the fat of your ppc account, and your body if you’re interested in losing weight to shape up this spring. (Disclaimer: in no way, are my tips on cutting the...
Continue Reading 5 Ways to “Cut the Fat” Out of your PPC account AND Your Body This Spring
Just in case you haven’t heard, Microsoft adCenter has upgraded their conversion tracking options. Read this post to get all the details and find out how to update the tracking code on your site. The Google AdWords Agency blog announced...
As part of our five day series on saving time while managing your PPC accounts, today I’ll go over automated reports in Google and MSN AdCenter. These automated reports have saved me a ton of time in the past 2...
Continue Reading Get Your PPC Stats ASAP with Automated Reports in Google and MSN
Since this week’s topics are all about saving PPC advertisers time when managing their accounts, this one is a must-know-and-use strategy that will surely help save you time creating new PPC campaigns, ad groups or accounts as a whole. If...
Continue Reading Upload Your Google AdWords Campaigns into Yahoo and MSN adCenter in a Flash!
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can’t get the results they need to meet their goals. Just like any job out there,...
Continue Reading Never Get Bored With My PPC Tasks Checklist
Yahoo! is finally catching up with Google and MSN and has some new features rolling out mid-March. Here’s what they are: 1. Day Parting: Yahoo! has officially opened up their targeting preferences to certain times of the day. This is...
Continue Reading New Features Rolling Out For Yahoo! Search Marketing, FINALLY!
Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit. Within the site is several tools advertisers use every day to help create and optimize their PPC...
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