More than ever, it’s incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly...
Increase Conversion Rates with User Driven Feedback
When it comes to designing landing pages, everyone thinks they’re an expert on what users want: your marketing team, executives, executive’s wives, IT and graphic designers all truly believe they know exactly how to design a landing page that meet...
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Utilizing Match Types in MSN to Increase Traffic and Leads
I had a call with an MSN AdCenter rep the other day that showed me a pretty cool feature when using match types in MSN. I had added keywords into MSN for a client of mine a while back using...
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Adwords Makes Yet Another Change to the Display URL Policy
According to Google, advertisers are only allowed to have one domain name per ad group in their ad texts. You may no longer have multiple domain names for each ad text in your ad groups. Advertisers today are allowed have...
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What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
A short while ago Google added some additional options in the campaign settings of your Adwords account. Since some of these settings and options can be confusing for experienced advertisers as well as newbies, I’ll go over these settings and...
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Why Trademarked Names Are Allowed in Google Display URL
A PPC Hero subscriber brought this to my attention the other day. He said that the name of his client’s company was trademarked, and they filed this trademark with Google so no competitors could display their trademarked term in any...
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Check Out Our Collection of PPC Hero Images!
What’s more fun than reading blogs? Reading blogs with pictures of course! In the past two years of PPC Hero’s life we’ve created several illustrations that we “try” to relate to our content so we can visually please our readers...
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PPC News Roundup for January 2, 2009
Need to save some money on PPC this year? Website Magazine has 5 solid tips for doing just that. These helpful solutions range from reviewing your match type strategy, negative keyword use, account structure, ad scheduling and even taking a...
6 Ways Diagnose a Problem Within Your PPC Account
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you’re not sure exactly why. In this post I’ll show you a few...
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Blog News Roundup for December 26th
From the Adwords Agency Blog, Quality Score fact of the day states that a few bad performance days from testing is not going to kill your quality score. In fact Google recommends you test your ads and landing pages to...
Use Trademark™ and Registered® Symbols in Your Ads to Increase Click-Through Rates
Do you or one of your clients have a registered or trademarked company name? If so, try putting the trademarked or registered symbol in your PPC ads to help increase click-through rates. The reasoning behind this strategy and how it...
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PPC News Roundup for December 19th, 2008
Trying to make your PPC ad copy stand out from the crowd can be a daunting task. Shane at semvironment has written a very insightful article to help you fend off the PPC ad copy zombies. For those of you in...
