Think you know how to test landing pages? Put your knowledge to the test and see if you’re on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and...
Continue Reading Interview with Tim Ash – Author of Landing Page Optimization
Demographic targeting is a relatively new feature for Google. It’s the process of targeting your PPC ads and keywords to a specific age range and gender type. The purpose of demographic targeting is to really drill down on your target...
Continue Reading Improve Your Content Network Campaigns with Demographic Bidding in Google
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don’t. And some of these people are actually...
Continue Reading Google Confirms Conversion Rates Have No Effect on Quality Score
Occasionally we here at PPC Hero will get questions from readers regarding all sorts of subjects. We recently received a question about how to get a dedicated Google or Yahoo! representative to help assist in the management of your PPC...
Continue Reading Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
Startup Weekend is coming again to Indiana! Two Hanapin employees participated in the last SW in Bloomington and we want to help get the word out. It’s an intense and focused weekend dedicated to forming companies – from concept to...
Continue Reading Indianapolis Startup Weekend Event to be held in December
We recently came across someone on Twitter who asked if parked domains that show up in Google Adwords search results can bring down your PPC click-through rate. First things first, let’s define what a parked domain is and how it’s...
Continue Reading Can Parked Domains Drag Down Your PPC Click-Through Rate?
While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they’re buying, how much they’re paying, and where they’re buying. So far this week we’ve learned about earning extra...
Continue Reading How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
It happens the same time every year, Black Friday, (the largest shopping day of the year), Cyber Monday, (the largest online shopping day of the year), and then Christmas. It’s the one time of year when people are forced to...
Continue Reading Quick Tips to Boost Retail Sales on Black Friday and During the Holidays
In the Google newsletter yesterday they announced that they will be automatically including Canada in all new campaigns. If you don’t want to target Canada you must remember to go into your campaign and remove the country from your geo-targeting...
Continue Reading Google Says You Should be Including Canada in All Your PPC Campaigns, What!?
Some of you may have noticed a new ‘custom reporting’ feature while analyzing your Google analytics data. The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see. The report is virtually...
Continue Reading New Custom Reporting Feature in Google Analytics – Now in Beta
The American Red Cross desperately needs everyone’s help to support the National Disaster Relief Fund. You can help the victims of thousands of disasters across the country each year, disasters like the Hurricanes of 2008, by making a financial gift...
Continue Reading Help PPCHero Support the Red Cross National Disaster Relief Fund
We’ve mentioned before that you can’t have the “set it and forget it” attitude when it comes to managing PPC accounts. While reviewing my Yahoo! account a few weeks ago, I noticed that we had generated a ton of extra...
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