A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I...
Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there....
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2 Ways You Could Be Killing Your Quality Score Without Knowing It
A lot of times when we get new clients, they already have an existing PPC account they’re managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these...
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Use Trust Symbols & Credibility Elements to Increase Conversions
At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions. Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers...
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Why Position Preference May Stop Showing Your Ads
One thing I love about managing PPC campaigns is that I’m always exploring new features, using new tools, running different reports, etc. In this process I always manage to learn something new. I have used the position preference tool in...
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Recap of Google’s Holiday Shopping Guide 2008 Webinar
Recently I listened to the Google Unwrapped holiday webinar called, Make the Most of the Holiday Season. It’s important for me to get a head start for the holiday season in order to generate the most sales possible, and it’s...
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Your Keywords Are No Longer “Inactive for Search”
Since the implementation of the Google Quality Score back in July of 2005, Google has received a lot of feedback regarding Quality Score. From this feedback over the past years Google has decided to make a noteworthy change to their...
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Don’t make this mistake! How your landing page headline may be driving customers away.
As part of our 5 day series on landing page conversion tips I’d like to go into your landing page headlines specifically. Headlines are (or should be) the first thing the user sees when they arrive at your landing page....
Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions
As day two of our landing page blog series, we’ll learn why it’s important to keep your contact form simple and to always have a strong call-to-action. One of the more common occurrences we notice on a majority of landing...
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Interview with Elise Richardson from www.MyWebGrocer.com
The following is an interview Pat East, President of Hanapin Marketing conducted with Elise Richardson, who manages search for www.MyWebGrocer.com. The two of them met at the recent SMX summit. Elise has some very interesting insights into how she manages...
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Google Wants YOU to Become a Website Optimizer Authorized Consultant
Today I got an email from our Google reps that they are recruiting for a new program called: Website Optimizer Authorized Consultant Program. In this new program you would provide setup, support and consultation for other using Website Optimizer. I...
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A Few Items You May Have Missed – That Will Surely Affect Your PPC Account
A lot of changes have been made within Google and Yahoo in the past few months. Chances are you read about them but haven’t kept them top of mind. In this post I’ll go over a few of the larger...
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