PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of...
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Amine Boussassi is a technical SEO writer. He's passionate about digital marketing trends, productivity tools and automation. You can always find him in LinkedIn. When he's not writing "using his casual style" He prefers to stay at home, grab his hot chocolate drink and enjoy a documentary about the wildlife