“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very...
Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete.
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The Amazon Table is Open. Place Your Bets!
Marketing on Amazon resembles a game of poker in 2020. You can win or generate losses. It all depends on your agility and who else is playing at your table.
