Google Ads has introduced a new conversion action, “Conversation Started.” It is designed to track when users initiate conversations through message-based assets. This feature, categorized as a primary action under Google-hosted conversions, signals Google’s increasing focus on chat-based customer engagement....
Continue Reading Google Ads Introduces “Conversation Started” Conversion Action
Google shopping priority settings (Low, Medium, High) determine how Google selects which Shopping campaign to use when the same product appears in more than one campaign. This feature is crucial for advertisers managing multiple campaigns targeting the same products but...
Continue Reading Low, Medium, High: Decoding Google Shopping Priority Settings
In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses’ advertising strategies, continues to innovate to provide best-in-class standards of support for its users. The latest enhancement to their support system...
Continue Reading What is ‘End Customer Company Name’ and Why Does it Matter?
Google I/O 2024, the Silicon Valley giant’s annual developer conference, brought a bunch of exciting updates and advancements across various Google platforms and services. signalling a new era of intelligent, creative, and responsible technology. Here’s an in-depth look at the...
Continue Reading The Important Takeaways from Google I/O 2024
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