We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!
Continue Reading How to Lower Your Cost Per View for LinkedIn Video Ads
AOL: Does it add value to your Bing PPC account?
AOL's partnership with Bing affects your ad performance in Bing, whether you know it or not.
Continue Reading AOL: Does it add value to your Bing PPC account?
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
How I Increased Non-Brand PPC Profits by 650%
Learn how to monitor and optimize towards PPC profits to help grow your brand.
Continue Reading How I Increased Non-Brand PPC Profits by 650%
The 2018 PPC Trends That Affect Your Day-to-Day
Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.
Continue Reading The 2018 PPC Trends That Affect Your Day-to-Day
Troubleshooting Lookup Functions in Excel
It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!
How To Explain PPC To A Non-PPCer
It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
Pinterest’s Audience Reach Is More Diverse Than Ever
Pinterest is for anyone that’s planning for future life events, no matter how significant or mundane. With over 175M active users, it’s time that advertisers stop pushing Pinterest to the side.
Continue Reading Pinterest’s Audience Reach Is More Diverse Than Ever
PPC Audience Targeting From Google To Social
One major issue we have with clients is how and where to expand into paid social. My recommendation is to start with what you already know and trust - audiences from paid search!
Continue Reading PPC Audience Targeting From Google To Social
4 Forgotten Excel Tricks For PPC
Learn four easy-to-use, Excel tricks that will save you time doing PPC analysis. Tips include a keyword building tool, custom keyboard shortcuts, and more.
What Not To Do When Implementing New PPC Features
Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up.
Continue Reading What Not To Do When Implementing New PPC Features
