Alaina Thompson

Alaina Thompson is a Growth Marketing Manager at Brainlabs, and was previously a Sr. Account Manager at Hanapin Marketing. She has managed a variety of paid media accounts, from eCommerce to lead generation. Alaina is also the instructor for the Excel Hero workshop at Hero Conf US and London.

6 Digital Marketing Strategies You Need To Know

January 23, 2017 By Alaina Thompson

If you work in digital marketing, you need a base understanding of all of the subcategories in order to excel in your specific area.

Continue Reading 6 Digital Marketing Strategies You Need To Know

My 2017 PPC Platform Wish List

December 21, 2016 By Alaina Thompson

2016 was full of PPC platform updates. We have some expectations for 2017, but which updates do you want most?

Continue Reading My 2017 PPC Platform Wish List

How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways

November 4, 2016 By Alaina Thompson

Future consumer expectations of businesses are being molded based on present-day interactions with artificial intelligence (AI).

Continue Reading How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways

How AdWords’ Policies Are Shaping Corporate Responsibility

September 12, 2016 By Alaina Thompson

Advertising policy changes, especially from Google, shape the future of our industry and set moral standards for all corporations.

Continue Reading How AdWords’ Policies Are Shaping Corporate Responsibility

Google Announces Controversial Updates To The Keyword Planner Tool

August 17, 2016 By Alaina Thompson

Google updated the AdWords Community on the state of the Keyword Planner tool and the response from several advertisers was quite dramatic.

Continue Reading Google Announces Controversial Updates To The Keyword Planner Tool

How To Analyze Time-Of-Day Performance For Luxury Products

July 22, 2016 By Alaina Thompson

The importance of ad schedules varies across industries, services, and products. For e-commerce companies that sell luxury goods, ad schedules are more crucial.

Continue Reading How To Analyze Time-Of-Day Performance For Luxury Products