Today is Absurdity Day, a time to let go of reason and logic and celebrate nonsense. It seems like PPC Hero and Ms. Clicks got caught up some absurdity of their own!
Infographic: How the AdWords Auction Works
Our friends over at Wordstream have developed a great infographic showing how the AdWords Auction works. It includes what gets entered into each auction, how Google determines where ads are shown, and how Google determines what advertisers pay. Check it...
Overview and Analysis of AdWords Bidding Options
When I took the AdWords test for the first time, there were two bidding options: CPM and CPC. Now there are many different ways to bid in AdWords and you can even mix and match these strategies together. In the...
Continue Reading Overview and Analysis of AdWords Bidding Options
The Results of our Bidding Options Survey are In!
Last week, we posted a survey asking you for your feedback on AdWords bidding options. We asked our readers what bidding options they currently use in AdWords and which one they find the most beneficial. Check out the results from...
Continue Reading The Results of our Bidding Options Survey are In!
Which AdWords Bidding Options Do You Use?
When I started in PPC you could bid in one of 2 ways, by clicks or by impressions. Now there’s automatic and manual bidding… bidding for clicks, conversions, and impressions… bidding for a max or target CPA… using conversions to...
Google Analytics Cookie Infographic
Before I began working in PPC my favorite cookie was chocolate chip. Although I still find them incredibly delicious, these cookies don’t provide the insight of my new favorite type: the Google Analytics cookie. Analytics uses cookies to define user...
Search Ads Now In Mobile Apps
Yesterday Google announced on their blog a new mobile search ad product, custom search ads in mobile apps. Well today they’ve provided more information about this new ad format and how developers can use it to grow business on mobile....
Find Out Where Our Readers Found Success On The Display Network!
Last month we ran a series on How to Succeed on the Display Network. Since everyone’s experiences are different, we asked our readers to provide their feedback about their experiences. We asked three questions: Which Display Network targeting options are you...
Continue Reading Find Out Where Our Readers Found Success On The Display Network!
How To Separate Match Types In adCenter
It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between howAdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences. In this post I'm going...
PPC Tasks To Kick-Start The Month
It’s the beginning of a new month and I’m sure all you PPC managers have the same goal in mind as I do: make your account even more awesome in October than they were in September. There are certain tasks...
Display Network Survey and Series Wrap Up
We hope you’ve enjoyed this month’s PPC series on How To Succeed On The Display Network. If you missed any part of this week-long series, you can revisit it at anytime by clicking on the Blog Series tab at the...
Display Network Best Practices
This is the second post in a series called How to Succeed on the Display Network. This post focuses on the best practices for structuring Display Campaigns, available targeting options, and tips for optimizing performance on the Display Network. Yesterday,...
