Have you attempted to expand your PPC advertising by crossing over to the Display Network, but ended up spending a lot of money without generating conversions? If so, then this month's PPC Hero series on How To Succeed On The...
Our 3 Most Valuable PPC Metrics
Last week, Wordstream asked the Hanapin team to participate in survey to find out which PPC metrics account managers think are the most valuable. It brought me back to when I was first learning about pay-per-click and felt overwhelmed by...
Quick Guide To Analytics Multi-Channel Funnels
Last Wednesday Google announced the solution to all of my life’s problems, Multi-Channel Funnels. Okay so that might be a slight over exaggeration, but I’ve only been playing around with this new feature for a few days and am already feeling...
Continue Reading Quick Guide To Analytics Multi-Channel Funnels
My Top 5 AdWords Filters For PPC Managers
When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don't get me...
Starting An AdWords Account From Scratch – Series Wrap-Up
We hope you’ve found PPC Hero’s series on Starting An AdWords Account From Scratch helpful. We’ve tried to cover all the basics and best practices of keyword research, campaign structure, ad writing, and account activation but we know from experience...
Continue Reading Starting An AdWords Account From Scratch – Series Wrap-Up
Find Out Which Advertising Networks Our Readers Have Deemed Successful
Last month we ran a series on alternative methods of PPC advertisement and ended the week with a survey asking for your feedback. Well the results are in! We've compiled all of your answers to see which alternative advertising networks...
Continue Reading Find Out Which Advertising Networks Our Readers Have Deemed Successful
How To Create A PPC Keyword List
This is the first part in PPC Hero's week-long series on starting an AdWords account from scratch. This first post focuses on creating your initial PPC keyword list and walks you through the steps using Hanapin Marketing as an example....
Starting An AdWords Account From Scratch
Are you interested in starting an AdWords PPC account but been a little hesitant to set it up on your own? Then PPC Hero’s Starting An AdWords Account From Scratch series is just what you’re looking for. In this month’s...
The Complete Guide To Taking The Microsoft adExcellence Exam
Back in March, I wrote a post about passing the Microsoft adExcellence Exam. One of the study materials I used was a series of blog posts written by Elizabeth Marsten of Portent Interactive who watched and summarized all of the...
Continue Reading The Complete Guide To Taking The Microsoft adExcellence Exam
Everything You Need To Pass The Google Advertising Fundamentals Exam
The first time I was studying for the AdWords Fundamentals exam I was extremely nervous. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam. It didn't help that...
Continue Reading Everything You Need To Pass The Google Advertising Fundamentals Exam
Dealing With Google AdWords and Analytics Data Discrepancies
In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our differences? Why can't we work things out? Little people, why can't we all just get along?” Although things didn’t end so well...
Continue Reading Dealing With Google AdWords and Analytics Data Discrepancies
The Results Of Our Quality Score Survey Are In!
The results of PPC Hero's Quality Score Survey are in and we also have a winner of the 3-month Foodzie subscription! Find out which factors of quality score are most important to determining quality score.
Continue Reading The Results Of Our Quality Score Survey Are In!
