Throughout the week PPC Hero has provided you with information about the alternative advertising networks available for PPC. Now we want to hear from you! We want to find out if you have had good or bad experiences with these...
Continue Reading What’s Your Opinion On Alternative Advertising Networks?
Wordstream conducted a survey to determine the most expensive keywords in Google AdWords. The result was 20 keyword categories that boast the highest CPC and highest competition. Find out if you are bidding on any of these keywords and learn...
Continue Reading Discover The 20 Most Expensive Keywords in Google AdWords
Here at PPC Hero, we are focused on generating leads and traffic for our clients while continuing to improve return on investment. A major part of our strategy includes Google AdWords, as I’m sure is the case for most advertisers,...
Continue Reading Expand Your PPC Advertising Networks To Improve Return On Investment
There’s nothing PPC Hero loves more than Quality Score and free food. That’s why we’ve decided to combine the two with our new AdWords Quality Score Factors survey. PPC Hero conducted a similar survey back in 2007, the same year...
Continue Reading Share Your Opinion On Quality Score And Win A Foodzie Tasting Box!
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC...
Continue Reading AdWords CPA Bidding Basics and Best Practices
In my experience with PPC, I’ve always had great performance outcomes from running sales ads. They typically outperformed generic product or DKI ads, but I had never tested different elements within sales ads themselves. When one of my clients was...
I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized there were some noteworthy differences between how Google and Bing interpret match types. If you’ve...
Continue Reading Understanding Match Type Differences Between AdWords and adCenter
Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their...
Continue Reading AdWords Interest Categories Now Available To All Advertisers
This is part two of our three part EXCELlent series, showing you how to boost PPC performance with Excel. Yesterday, Jessica expanded on her list of Excel Tips for PPC Managers. Today we’ll be looking at how to use excel...
Continue Reading EXCELlent Series: Projecting PPC Account Performance In Excel
Love and marriage, love and marriage, goes together like Excel and pay-per-click… ok so maybe that’s not exactly how the song goes, but if Excel was around in 1950’s I’m sure ‘Ol Blue Eyes would have been singing those words....
Continue Reading EXCELlent Series: Using Excel To Boost PPC Performance
The new version of Google Analytics has changed the way you create custom reports. This post goes over the basics of custom report dimensions and metrics and provides a step-by-step guide to creating custom reports in the new Google Analytics.
Continue Reading Creating Custom Reports in Google Analytics
In July of last year, Google announced the global roll out of modified broad match keywords that had a greater reach than phrase match and more control than broad match. PPC advertisers welcomed this new match type as a way...
Continue Reading Case Study: The Effects of Modified Broad Match Keywords
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