Effectively (and quickly) analyzing your data is critical when it comes to PPC performance. This article covers secondary dimensions, advanced filters, and pivot views to help you better segment and view your performance.
Continue Reading Key Google Analytics Features For Effectively Analyzing Data
This year, we’re adding 3 brand new half-day workshops in addition to the Excel & Agency Growth workshops. The new workshops cover Analytics, Social, & CRO.
Continue Reading Brand New Workshops! Analytics, Paid Social, and CRO at Hero Conf
In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.
Continue Reading PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
The content team hand-picks experts from hundreds of speaker pitches, with a focus on the most original, actionable and relevant content. Get your ticket for Hero Conf Austin before they sell out.
Hero Conf is slashing $350 off the current discounted rate! This is a limited-time deal. Don’t miss the opportunity to get your ticket at the reduced price!
Continue Reading Black Friday Deal! An Extra $350 Off Hero Conf Tickets
Each year for Hero Conf we invite the top 10 highest rated speakers to return to the next conference. It is one way we make sure we are giving our attendees the type of content that they want. Here’s the...
Continue Reading Top-Rated Speakers Return: Hero Conf Austin
Hanapin's interview with Akvertise, a company that recently launched a non-traditional service offering temporary parental coverage for freelance advertisers and small agencies.
Continue Reading Freelance Advertisers Need Parental Coverage Too
An account audit can be a PPC manager’s best friend. Catching the small issues before they become big issues is critical.
Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons behind this check out her post.
Continue Reading Opinions On SKAG Implementation Have Changed
Here are a few tips and tricks for Excel and Google Sheets that may help you better display your data using charts or even just save you time.
Continue Reading Excel & Google Sheets Chart Resources That Will Make Your Life Easier
The best instrument for building PPC reports is Google Sheets query function. I will cover some of the most important initial items to learn when starting out.
Continue Reading Google Sheets Query Function Need-to-Knows For PPC
Understand how to leverage AdWords remarketing strategies for large complex companies with multiple brands.
Continue Reading Google Ads Remarketing for Complex Multi-Brand Businesses
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