Google announced yet another high-impact update to exact match keyword targeting just last night, and we just have to talk about it.
Continue Reading More Breaking News: Amazon Rebrand + Exact Match Update
Bonnie Pogorelc
The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand
What does this consolidation mean for you? Will we have easier access to the video and display ads for vendor central? This could mean a whole new level of advertising we previously didn’t have access to.
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Drive Prospects Down the Funnel with Chatbots
With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion.
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Tools to Help You Survive the GDN Mobile App Changes
This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you’re...
Continue Reading Tools to Help You Survive the GDN Mobile App Changes
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
Continue Reading The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
Continue Reading The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
Is AI the Secret to Google Ads Success?
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
Amazon Advertising: How to Conquer This New Frontier
Overwhelmed at the thought of launching Amazon ads?
Continue Reading Amazon Advertising: How to Conquer This New Frontier
It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
Programmatic is known to be a bit confusing, so we’re having Criteo’s Ned Samuelson and Hanapin’s Bryan Gaynor take an hour to discuss the ways you can utilize programmatic to build brand awareness and create fantastic content around your product...
Continue Reading It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
Tried Everything to Get Qualified Leads? Time to Try Programmatic
Join us on Thursday, August 2nd for the webinar you need to attend to understand why programmatic could be a PPC life-changer. Criteo's Ned Samuelson and Hanapin's Bryan Gaynor can't wait to show you their tips and tricks.
Continue Reading Tried Everything to Get Qualified Leads? Time to Try Programmatic
Time for an Honest Discussion about RSA’s
Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.
Responsive Search Ads: Why We Love/Hate Them
We've had some time to try out the new RSA's, and it's time for an honest discussion.
Continue Reading Responsive Search Ads: Why We Love/Hate Them
