Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play.
Continue Reading Google Introduces Search Ads On Google Play
Google Rolls Out Enhancements To Merchant Center Data Feeds
This week Google announced two data feed enhancements to Google Merchant Center — one that benefits large retailers by improving efficiencies, and one that assists small retailers to get on board more easily.
Continue Reading Google Rolls Out Enhancements To Merchant Center Data Feeds
Target User Intent With Bing Native Ads
This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search.
Bing Shopping Campaigns Rollout In Full
Bing Shopping Campaigns will soon become the default campaign type for running Product Ads.
Microsoft Announces New Levels Of Partnership With AOL And AppNexus
This week Microsoft announced new levels of partnership with both AOL and AppNexus.
Continue Reading Microsoft Announces New Levels Of Partnership With AOL And AppNexus
Twitter Unveils Product And Place Pages
Twitter will start testing two different ways to make it simpler for you to discover relevant content about products and places on Twitter, along with giving advertisers a greater outreach.
Liveblogging “Micro-Moments: The New Battleground For Brands”
We are liveblogging the Google event, giving you our instant updates, thoughts, and analysis!
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Bing Ads Introduces Automated Rules
Similar to Google AdWords, Bing Automated Rules give you the ability to schedule and automate your top campaign management actions.
Showcase Products On YouTube With TrueView For Shopping
This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.
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Google To Debut “Buy” Button In Coming Weeks
Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks.
Continue Reading Google To Debut “Buy” Button In Coming Weeks
Labels Among Major Changes To AdWords Editor
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.
Continue Reading Labels Among Major Changes To AdWords Editor
Liveblogging Google’s Latest AdWords Innovations
Google's livestream focuses on mobile and how people engage with the world around them. We have you covered as we're liveblogging the event.
Continue Reading Liveblogging Google’s Latest AdWords Innovations
