Aside from the title of this blog post sounding like something that kept us in the basement around the warm glow (and tireless hum) of a computer during high school, this entry deals with a pertinent question that has come...
Continue Reading More Mysteries of Modified Match—the Negatives
Today’s #Heroview featured Emily Las (@Emlas) as she shares her experiences in Facebook advertising techniques, as compared to techniques utilized in Adwords. As a veteran in Facebook advertising at Starworks Group, Emily comes to us today with a wealth of...
Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular...
We’ve all been there in our accounts—keyword isn’t performing well, and its at position four on average, lets throw money at it until it stops being such a pain. SMART! Then dust off your hands, and go back to the...
Continue Reading The Sweet Spot—Bidding Smartest, not Hardest
You asked for it—we responded. A recent response to our “What to write next survey” brought the topic of “Ad copy writing for beginners.” So, while sitting here at the offices of PPC Hero, I decided to take a break...
Google announced today that they are now introducing +1 Snippets to Google Maps. For those who haven’t heard, +1 Snippets are basically small previews of the +1 link, complete with a synopsis and an attached image, in order for people...
Continue Reading Google Introduces +1 Snippets to Google Maps
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other...
Continue Reading Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of...
Continue Reading Three Ways to Quickly Convince your Client with a New PPC Strategy
One of my favorite movies of recent memory is Wedding Crashers, and while looking for a picture to put on Facebook to mock a friend, I stumbled upon a picture of Todd Cleary, the misunderstood son of the powerful Cleary...
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set...
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new...
Continue Reading Why You Need a Video Campaign, and Why It’s Easier Than Ever
To be clear, I selected this title not for brevity, but to highlight that now some of your ads may actually be that long, in the first line. No, not exactly that long, but after this blog you’ll come to...
Continue Reading Domain URL Now Makes Some Ads Have the Longest Headlines Ever
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